Holi, the festival of colours, is now also a festival of connections. As the country gears up for celebrations, dating apps across India are seeing a surge in matches, interactions, and spontaneous meetups. Indian dating app, QuackQuack, revealed that their new survey shows 2 in 7 matches formed around the festival turned into real-life connections. The app's founder and CEO, Ravi Mittal, said, "Holi is all about embracing joy, which makes it an exciting time to begin something new. The new survey data shows that beyond flirting online and the festive spirit, many users are forming real relationships. We noticed that it happens often around auspicious days and group celebrations." The study was conducted by QuackQuack in the first week of March, with responses from more than 9,500 users from Tier 1, 2, and 3 cities. Participants varied between 20 and 35 and belonged to a range of professions, including IT, healthcare, sales and marketing, social media content creators, finance, and more. Colour-coded connectionHoli has always been the perfect backdrop for chemistry and connection, and this year, in the digital dating world, GenZ singles have come up with a fun and unique new trend- daters are deciding compatibility based on colour choices. QuackQuack's data shows more than 21 per cent of matches initiated a conversation about "favorite gulal colours." Daters between 20 and 26 revealed people who chose red, blue, and yellow were categorized in the easy-going category. The ones who picked purple, green, and pink were put in the complicated category. If two users picked the same color, it was considered a sign to continue the match and see where it goes! Ishita from Gurgaon said, "It's nothing serious, just a cute way of finding your kind of people. The first category of people are ones who are happy with the basics, and the second category of people are more meticulous and specific. It was a fun little way of understanding and guessing each other's personality." Bhaang bonds and buddy systemQuackQuack revealed that Bhaang-fueled conversations have always been a Holi specialty, but this year, the interesting trend was how daters from Tier 1, 2, and 3 chose safety as their top priority. While over 3266 users from metros and suburbs disclosed starting a conversation with a stagnant match, they also revealed maintaining "the buddy system," where their closest friends would monitor the conversation to keep an eye out for red flags and warning bells. Tanmay (27) from Varanasi shared, "I decided to finally send that first message to my online crush, and I had my best friends reviewing all my messages, making sure I wasn't being inappropriate or "too out there" in any way." Pakka pyaar Vs Gulaal ghostersThis Holi, QuackQuack's female users explained how every festivity comes with its fair share of genuine connections and fleeting ones, too. While 9% of women revealed having met people who disappeared before the Holi colors could fade, and most of these were matches under 25, over 32% of women shared having met their perfect match and planning to meet IRL on Holi. Nimisha from Hampi said, "I met two people before Holi, one 25 and the other 29. I think the older ones are actually looking for serious connections while the younger men are still exploring. It's perfectly fine, and importantly, I struck up a great conversation with my second match." Holi safety checksWhile the festival of colour is famous for carefree fun, QuackQuack users maintained strict Holi safety checks. 19 per cent of men shared how their matches were insistent on public meetups and group events, and they also explained how that also takes off the pressure of a one-on-one setup. Sober Flirting was the trending word of the pre-Holi week.
13 March,2025 11:05 PM IST | Mumbai | mid-day online correspondentSingle women are setting fresh priorities in today’s evolving dating landscape, expecting genuine connections, shared values and a modern approach to chivalry that focuses on safety. According to a survey by dating app Tinder, 44 per cent of young female users in India are excited about meeting new people, with 38 per cent seeking new experiences. Interestingly, 29 per cent respondents appreciate the reduced pressure of finding a ‘happily ever after’. Here are some new rules that single women are prioritising. Respect over outdated gender roles According to the survey, 51 per cent of young female users say that keeping promises—like following through on a planned call or meeting on time—defines modern chivalry, proving that consistency beats mere gestures such as opening a door. Meanwhile, 36 per cent value being given full attention on a date over symbolic acts. While 31 per cent of single women expect basic respect for all genders and identities—such as using respectful language—as essential in dating, only 23 per cent consider an offer to pick up the tab on the first date a must. Safety as a standard More than half of respondents in India say that they would unmatch if they receive inappropriate messages, highlighting that respect truly begins with how one is treated. Not having clear profile pictures to identify a person is a big no when it comes to the dating app profile for more than half (53 per cent) of single women. Shirtless mirror selfies are also a no-go for more than a third of female users in the country. Connection and compatibility For 47 per cent of respondents, an incomplete profile is a big no—they want enough detail to see genuine interest and effort. Meanwhile, 37 per cent prefer profiles with multiple photos that showcase personality, and 35 per cent value shared interests and lifestyle. Additionally, 41 per cent say they dislike bios full of clichés, favouring originality, genuine self-expression and authenticity over generic phrases. “Modern dating is about rewriting the rulebook. It's no longer just about old-fashioned gestures, but about genuine respect and real connections. Women today prioritise mutual care over outdated norms, embracing relationships that truly resonate. Let’s celebrate this new era where every connection is built on the freedom to choose what feels right and safe,” says Dr Chandni Tugnait, Relationship Expert for Tinder in India. Also Read: Women's Day 2025 | 62 pc Indian women seeking partners who offer stability and emotional consistency: Survey
08 March,2025 05:19 PM IST | Mumbai | mid-day online correspondentThe dating world, online or in real life (IRL), thrives on effort. But over 8,500 women told Indian dating app, QuackQuack, that the line between effort and annoyance is thin, and daters need to realise it sooner rather than later. 2 in 5 women noted that genuine interest is appreciable, but that coupled with over-persistence is a red flag; striking the right balance is everything.|Ahead of International Women's Day 2025 being celebrated on March 8, the survey was conducted among active female users aged 20 to 35 across all major Indian cities. Respondents belonged to various professional fields and socio-economic backgrounds. They were asked to share their experiences with persistence or its overplay, their perception of effort, and ways to date safely. The app's founder and CEO, Ravi Mittal, added, "In modern dating, emotional intelligence trumps almost all other qualities. Lasting connection while dating online is directly proportional to striking a balance between persistence with effort and giving your match their space to decide whether they are ready to accept all that you have to offer. Only when there's mutual interest is effort appreciated." Read the 'chat' roomThe response or lack of it should be indication enough if your match welcomes the work you are putting in, said 2,876 women between 25 and 30. 3 in 5 of these women revealed that if a match has not replied in a reasonable time frame, it is safe to assume they are not interested. Repeated messages or follow-ups are neither required nor welcome. Over 38% of the respondents shared they find it unsettling if a match relentlessly pursues the connection. Pritika from Delhi said, "Reading the room is very important in dating, online or offline. Double texting is okay, but the third time is not the charm in this case. It is much more appealing when a person gives their match space and time to respond." Digital boundariesApproximately 28 per cent of women from Tier 1 and 2 cities mentioned that they share their social media accounts with a match after 2 to 3 weeks of chatting. Among these respondents, 22 per cent disclosed that their matches have been respectful of their boundaries and continued the interaction in the dating app instead of bombarding them with DMs. Participants explained that sharing 'socials' is not an invitation to chat on those platforms; rather, in modern dating, it serves as "proof of life," validating the lifestyle they claimed to have and reinforcing their authenticity. A soft NO is still a NOThe survey results highlighted that over 19 per cent of women below 24 do not feel comfortable saying a direct "no" and prefer "kind deflection" over brutal rejections. They expressed how their empathy often forces them to ask for a raincheck instead of clean cuts. 3 in 4 of these women from Tier 1, 2, and 3 cities mentioned that "I am busy" or "Let's see" is more often than not a soft no. In such cases, the key is to take the hint and move on. What's a two-way street? FlirtingA flirty text is fun only when it is reciprocated. One-sided flirtation can quickly escalate to uncomfortable interactions. 17 per cent of women above 30 disclosed trying their hands on flirting. 3533 female users from metros and suburbs revealed that women find it off-putting when a match continues to flirt despite receiving dry responses. Raima (26), software engineer from Kolkata, said, "If you get a HaHa for your flirty text, don't waste your flirting skills on them. It's a polite way of disengaging from the conversation." Interest and Insistence - understand the differenceGenuine interest in a match is charming, but the trick is to understand when that interest is turning into insistence. 2 in 6 women shared that people, including themselves, sometimes don't get that repeated texting might be suffocating for a match, that might have otherwise worked out well. Adrija, 31, said, "I strongly believe in not crossing the line between interest and desperation. I did it when I was young, but I've learned my lesson. If you don't get a response, it usually means the match is not interesting, and rarely means they need 10 reminders a day that you exist."
07 March,2025 01:20 PM IST | Mumbai | mid-day online correspondentAs we move through 2025, the dating world is witnessing a growing preference for compatibility, security and a shared vision for the future. In today’s fast-paced world, where things often seem uncertain or unpredictable, people are looking for something, or someone, that brings stability in their life. Women are leading this shift, setting new standards for modern relationships. According to the 2025 Dating Trends Report by Bumble, 6 in 10 (62 per cent) women in India say they are now seeking a partner who offers emotional consistency, reliability and clear life goals. With rising concerns over the cost of living, politics, climate change, and more, single women are seeking stability in all aspects of life—including romance. From choosing emotionally consistent, reliable partners with clear life goals, to having deep conversations early, and making fewer compromises, this quality-over-quantity mindset helps people focus on what truly matters, leading to more fulfilling relationships. Following this ‘future-proofing’ trend, 7 in 10 Indian women (70 per cent) are pushing for important topics to be discussed earlier than before, leading to candid conversations about budgeting, housing, climate change and job ambitions. Jayesha Deokar, a Bumble user, said, “Dating used to feel like a guessing game, but now I’m upfront about what I want from the start. I’m looking for someone who is emotionally consistent and shares my long-term goals—no more wasting time on uncertainty. Future-proofing is a trend that really resonated with me and has helped me put into perspective what I really want out of a relationship.” Further elaborating on this mindset, relationship expert Ruchi Ruuh shares, “In a world that feels chaotic, women are setting the tone and owning their own dating journeys, especially since they’re more likely to feel increasingly concerned about their future as compared to men, according to Bumble’s survey. Hence, we've observed that we’ve all had to get a bit more comfortable with having talks about big topics, earlier on. While having candid conversations about budgeting, housing, climate change and job ambitions might be intimidating a few dates in, it can be quite healthy to have these discussions from the start so you and your date can make sure that you’re on the same page for the important things, and the dating app’s insights say people are doing this more and more.” Also Read: 'Slow paced dating': More Indians in Tier-2 and 3 cities don't rush into relationships, says survey
02 March,2025 12:56 PM IST | Mumbai | mid-day online correspondentRomance, like fashion, adapts to its surroundings. While metros have long been in the limelight as the torchbearers of online dating, Tier 2 and 3 cities are not far behind -- maintaining a seamless balance between modern and traditional, smaller cities and towns in India are going through a fascinating evolution in the way they find love and friendships. Indian dating app, QuackQuack, studied 11,678 active daters from Tier 2 and 3 cities. Participants ranged between 18 and 35, with mixed professional backgrounds from IT professionals, teachers, business owners, sales and marketing specialists, and more. A good portion of the respondents are students and professionals pursuing higher studies. QuackQuack's founder and CEO, Ravi Mittal, commented on the survey, "We are looking to understand the trends of smaller cities and towns, where a major part of our users come from; there's certainly a growing comfort of online dating among them, but also their dating patterns has a unique cultural touch which sets them apart from Metro daters, and that difference needs to be studied better to provide suitable experiences tailored for these daters." Slow paced datingWhile 2025 saw the rise of Flash Connection among GenZ and a portion of Millennials, the data was more partial toward Tier 1 daters. QuackQuack's survey shows Tier 2 and 3 city daters still favour slow-paced dating. Over 38 per cent of daters from these smaller cities prefer to continue conversations over the app even after a month of connecting. The thrill of "Instant Connection" is on the backseat to well-paced interactions. Namita (27) from Mysore said, "I have lived in Bangalore, and I can tell that the classic gradual courtship is far more popular in interior India than in bigger cities." Marriage and friendship on the mindEven though traditions still hold value in Tier 2 and 3 cities, the rush to get married has reduced considerably, according to the data. 2 in 5 men above 27 are open to serious relationships, while 3 in 5 women above 25 are looking for genuine friendships on the app. Interestingly, most daters have moved from thinking of dating apps as a 'shortcut to weddings' to a 'platform to form meaningful connections before settling down.' Tushar, 33-year-old English teacher, said, "I am still unmarried, but that does not mean I would rush the matching process. I am here for something real that can lead to serious commitment, maybe even a lifetime one."Cross-city connectionsCross-city connections are not just reserved for Metros. The survey shows the trend is more relevant among Tier 2 and 3 daters. 4387 women revealed deliberately connecting with men from Tier 1 cities for the big-city dating experience. Some respondents also disclosed matching with users from cities they were scheduled to move to for their jobs. Niharika (25) said, "I was first posted in Delhi, which is quite far from my hometown. So before leaving, I found people from there. The idea was not limited to dating. I wanted to have connections in the new place, plus it's also great for professional networking." Friends as matchmakersOne unique trend noticed in Tier 3 cities is the involvement of friends, even in online dating. Over 3500 men between 20 and 25 shared how their friends and cousins convinced them to get on the app, helped them set up their profiles, and sometimes even helped select compatible matches during the initial days. Family opinions matterThe survey shed light on the shift from the "secret dating life of Tier 2 and 3 daters" to not being a secret anymore. Nearly 19% of daters, mostly men, admitted that their families are aware of their dating life and are rarely unintrusive about it. Daters' whose families know are noted to be mostly seeking serious long-term relationships- their families have strong opinions on their matches, and as disclosed by these users, those opinions matter to them and hold the power to sway their decisions.
01 March,2025 01:57 PM IST | Mumbai | mid-day online correspondentThe 2025 Love Week came with romance, pressure, and new trends, many of which will define this year not only among Millennials but also Gen-Z. A consumer survey by Indian dating app, QuackQuack, highlighted the shift in daters' approach toward the day and differences between the two generations. There was a steady mix of 'follow the tradition' and 'challenge the norms.' GenZs, as reported by the app, called the day a consumerist trap and repetitive. QuackQuack's founder and CEO, Ravi Mittal, said, "There was a significant rise in matches on the 12 and 13 of February, with a comparative dip on the 14. The same was noted in terms of chat length and messages. We also noticed the re-connect rush among Millennials, along with some surprising dating behavior among the Gen-Z." The study was conducted among 13,400 active users between 18 and 35 across 12 Indian states, providing valuable insight into their experiences, expectations, and trends. The "Love-Proofing" Trend among GenZsA noticeable increase in anti-Valentine sentiment was recorded among younger daters, making them seem almost "love-proof" this Day of Love. Participants between 18 and 25 saw the day as an overly commercialized event. More than 12% of the respondents voiced their resentment over the pressure to showcase some grand gesture and participate in obligatory gift-giving with a "more the price of the gift, more your interest" attitude. 20-year-old college student Vignesh shared how he was forced to be "love proof" this Love Day, "Honestly, I wanted to go on a date with my long-time match on 14; instead, I had to 'love-proof' myself. It's the finances. My wallet isn't deep enough to buy an expensive gift or go to an over-priced restaurant. At the same time, if I can't do that, it might hurt my match. It was a lose-lose situation." Gen-Z's paradox of participationWhile the younger generation of daters openly criticised the hype around the day of love and went so far as to call it "outdated," QuackQuack's data revealed that most of these daters actively sought matches, planned last-minute dates, and non-dates with platonic friends on the app; only 9% skipped the day altogether. This trend also highlighted an underlying pressure to "do something" among the young daters below 24. Pranav, 23-year-old Phd scholar, commented, "I decided to skip the day. But, honestly, the FOMO that I felt after watching all the 'couple posts' on my social media made me wonder if deep down I wanted to celebrate but was worried about looking uncool." On the other hand, Ananya (24) from Delhi explained, "I was not planning on doing anything, but I swear, my feed was full of couple photos. I felt so left out that I found a match at the last minute and went out." The "Re-Connect Rush"The Re-Connect Rush trend was rampant among the crowd between 28 and 35 from Tier 1, 2, and 3 cities. Respondents disclosed revisiting past connections and initiated chats with matches that have been dormant for over 3 months. The claim was backed by QuackQuack's data showing a spike in chats among stagnant matches around the Love Week. 17% of men and 11% of women revealed planning dates with their "rekindled matches" and finding the compatibility better than the matches they were locked in on. The MVPs - Friend-zoning and multiple match maniaThe fear of missing out drove both singles and daters in undefined relationships to explore multiple matches. 5611 single men and 3786 women revealed rushing to match at the beginning of the month but moved on to the trending "Friend Zone," where they sought genuine companions online right before the d-day owing to the hurried nature of the matches. Jhelum from Mumbai said, "I was desperate to find a date and randomly matched with men. But when I saw the same desperation in them, it hit me that these matches will never work." Singles were not the only ones active on the app; the survey data revealed that 2 in 7 users who have been consistently interacting with a single match for more than 3 weeks engaged in the Multiple Match Mania trend, where they connected and chatted with new matches closer to the day
21 February,2025 06:33 PM IST | Mumbai | mid-day online correspondentWould we be able to stay away from each other? What if we grow apart? Is this person worth waiting for? When will we meet again? What does the future hold? These are just some questions that couples might find themselves deliberating upon when the mention of a ‘long-distance relationship’ comes up. And rightly so, because being miles apart from the person you love isn’t exactly an easy task. However, when you find someone worth holding on to, would you want the relationship to fall apart only because you both don’t live in the same place? Riya and Aman (names changed), who have been in a long-distance relationship for three years, didn’t let the distance between Mumbai and Bangalore affect their bond. “Honestly, we didn’t think about it that much. We just went with the flow, and navigated situations and challenges as they appeared,” says Riya. Aman adds, “I feel the distance has brought us closer. When you can’t go out or celebrate together, the primary way of bonding is by talking. And these conversations have led to us getting to know each other better.” Factors to consider While the couple embraced long-distance relationship, the arrangement doesn’t come without challenges. “There are times when we feel like celebrating together or having the other by our side in situations of sadness or happiness, but it isn’t always possible,” Aman expresses. While relationships in general can pose several challenges, distance adds another layer to it. Perhaps that’s why couples are often hesitant to opt for long-distance relationships. Jasdeep Mago Jethani, a Mumbai-based neuropsychologist and psychotherapist, explains, “People usually hesitate to get into a long-distance relationship due to two primary issues. The first one is the question of trust. Can I trust this person to be loyal to me when I am not around? The second issue is that of ‘What if’. What if they make a better life where they are without me, and then don’t need me?” Several other challenges further complicate this arrangement. According to Jethani, the most common challenges that can arise in a long-distance relationship are: Communication gap: Depending on the geography, type of job, lifestyle, etc., communication gaps can often occur in a long-distance relationship. “This can be overcome by setting certain guidelines and ideating ways to connect with each other without being intrusive,” she remarks. Trust issues: Several questions relating to one's partner can arise in an individual’s mind: Whom are they talking to? Whom are they spending time with? Which friends are they hanging out with? Are they telling me the truth? Can I trust the people around my partner? “These trust issues and questions can arise due to two reasons: internal insecurities and actual proof. In order to navigate this, you should figure out which one of the above is causing it and then have a conversation with your partner accordingly,” Jethani states. Growing apart: This is a major challenge in long-distance relationships. A common question is: What if we grow into two different individuals and don’t have the same interests we have today? “This is a conversation that couples should have throughout the relationship to know where each one stands,” she says. While these are challenges that arise after the long-distance relationship begins, there are some factors that one should consider and conversations one should have before opting for this arrangement. Paying heed to these points can ease the burden later. Bangalore-based relationship coach Radhika Mohta shares, “What tops this list irrespective of geography, distance, time zones, etc. is the question: Do you have the financial resources and the emotional bandwidth to be able to handle a long-distance relationship?” “No matter what technology has come in and how close we feel because of virtual communication, sometimes you just want to hold hands with your partner, or share a meal with them, or want to be a part of each other’s highs and lows. That is when last-minute buses, trains, cabs, flights cost money. So, that is something to consider in advance,” she explains. “And in terms of emotional bandwidth, if one partner needs constant reassurance of togetherness, then a long-distance relationship can get difficult,” she adds. Jasdeep Mago Jethani (L); Radhika Mohta (R) Making long-distance relationships work While difficulties arise, couples can bridge the physical distance using innovative ways. Riya reveals, “We had to figure out ways to bond and spend time together. From virtual movie-watching experiences to online games, we tried different things.” “We used to have a movie night every Friday. That time was reserved for each other,” Aman adds. Additionally, the couple also found ways to meet each other whenever possible, planning their trips in a way that they could celebrate important occasions together. Jethani shares the following ways to strengthen one’s bond in a long-distance relationship: Make each other a part of your life. Talk to each other about your friends, work, new hobbies, interests, etc. If you are growing into a different individual, let them grow with you. When you include each other in these parts of your life, it creates a sense of belonging and togetherness, and that’s what keeps people going despite the distance. Have healthy boundaries in terms of time and space. Be sensitive towards each other’s goals and commitments, and set boundaries accordingly. Don’t be too involved in making short-term plans like when you are meeting next. It's good to make plans, but better to focus on the bigger dreams and goals that have led to this arrangement. What’s the dream you have, individually and together? This mindset keeps people united. Mohta shares the following tips: Engage in shared experiences virtually, whether it is video calls, playing online games or participating in an activity together like learning a new language. Through this, you grow together, and it also makes for something to talk about. Rituals work well in long-distance relationships. “I know this couple who was in a long-distance relationship between Mumbai and Europe. The ritual of doing a movie date night online every weekend worked out well for them. The ritual can also look like one person calling the other every morning, and both starting their day together,” Mohta states. A room for grace is important. There will be times when your partner might not pick up the call on time, their battery might die, etc. One must not consider these situations as potential threats to the relationship. This comes when people are assured about their relationship and trust each other. “It’s important to have a vision board together. In the short term, what are you looking forward to collectively? In the long term, when are you planning to be together in the same location? The ‘why’ of the relationship needs to be strong,” Mohta concludes. Also Read: Valentine's Day 2025: Loved or love bombed? Here's how to differentiate
14 February,2025 06:01 PM IST | Mumbai | Raaina JainValentine's Day -- the day of grand romantic gestures for some and sitting at home with no plans for others. To settle the debate on the importance of the day, India dating app with over 35 million users, QuackQuack, surveyed over 12,000 daters. The results revealed an interesting insight, putting people into two primary groups- the lovebirds who wait eagerly for it and those who think the February 14 is just another Friday. The app's founder and CEO, Ravi Mittal, said, "In the weeks leading up to Valentine's Day, we see a lot of changes in users' dating patterns. Our survey shows approximately 6 in 10 daters are all wrapped up in planning and in on the love fest, and it reflects on their chat pattern and login period." Data for the survey conducted in the first week of February was collected from Tier 1, 2, and 3 daters aged 18 to 38. Respondents included a mix of new joiners, daters using the app for more than four months, singles, couples, and long-distance matches for a more exhaustive insight. Pessimists Vs OptimistsValentine's Day painted two different pictures for the pessimists and the optimists. 23 per cent of daters above 26 called it yet another reminder of their relationship status, more so, the lack of it. On the other hand, 3 in 5 daters disclosed seeing it as a motivating factor, pushing them to send out first messages and follow up on matches gone cold. QuackQuack's data backs this claim by revealing a significant uptick in messages and last-minute matches. 27-year-old Tarun from New Delhi said, "Call it the fear to dine alone or the eagerness to share a candlelight dinner with someone special, the fast approaching Valentine's Day really drove me to take a proactive measure to find a match, and I actually found one." Speaking for the other half, Nivedita (31) remarked, "It might come off as pessimistic, but I am just being a realist; I don't think the V-Day matches will work out because they are so rushed and desperate. After all, it's just another day; why give it so much power?" The couples' take on the day2 in 6 online couples from Tier 1 cities are noted planning an IRL meet-up, and more than 900 respondents from Tier 2 and 3 cities revealed their plans for a first-time virtual date with their matches. Prerna and Kaushal, a couple from Bangalore, said, "We have been chatting for a month now, and Valentine's Day seemed like the perfect moment to make a real-life introduction." There is a significant rise in first-time rendezvous plans among cross-city matches. On the other side of the poll, some QuackQuack couples are keeping it low-key, opting to continue the day as any other, with 9 per cent of them claiming they don't believe in the concept of Valentine's Day and celebrating one day in a grand scale instead of making a continuous and sustainable effort every single day. Gen Z Vs MillennialsIn general, the survey showed a stark difference between GenZ's and Millennials' approach to V-day. 22-year-old civil service aspirant Naren commented, "Let's rename it the pressure cooker day because we are cooked if we plan a bad date and cooked in the process of planning the best date." 2560 daters between 20 and 25 revealed disliking the commercialization of the day and how "bigger gifts are equated with bigger love" have put so many people under immense pressure. Millennials, on the flip side, have mixed sentiments for the day- 13% of female daters are reportedly embracing the spirit of love, while 2 in 5 men claim to be over it, feeling the 'pressure' of all things heart-shaped and the unquenchable expectations. Pre-Valentine rushThe day is not just a big deal among couples; for the singles, it is the season of finally scoring a match. QuackQuack reveals a noticeable spike in traffic on the app since the beginning of February, indicating a pre-Valentine rush. Contrary to popular belief, not all are rushing to match. At least 2 in 10 daters between 25 and 35 also looked for friends to beat the loneliness and gain a sense of general reassurance that being single on Valentine's Day is not a social disaster and they are not alone in this.
14 February,2025 04:13 PM IST | Mumbai | mid-day online correspondentLove in your teens gives you butterflies in your stomach, makes your heart skip a beat and even makes you fall head over heels for that one person, or maybe more than one person over the years. This changes once you are in your 20s as more people look for a serious relationship. While it works for some, it doesn’t for others. Traditionally, most Indians get married or are expected to tie the knot in their 20s but that may not always be the case, as life and relationships unfold in so many unique ways for different people. With friends and extended family getting married during this time, family and neighbours get on the bandwagon asking you when you are next. While it is easier to answer for those who are in relationships and have probably set their eyes on marriage in the near future, the pressure may often get to those who are not only unmarried but also single in their 30s, it changes further when many have to address it in their 40s. While unmarried and married couples showcase their love for each other on Valentine’s Day, it is the unmarried single 30 and 40 year olds who are often pushed to the back of the room, and often shown pity. Mid-day spoke to Mumbaikars, who are in their 30s and 40s to ask what love means to them now and how it has changed from 10 years ago. Karen Fernandes, 33 years oldLove in my 30s is about depth, clarity, and ease. It’s more about being built on trust, emotional safety, and mutual growth. It’s knowing who I am, valuing connection over validation, and choosing someone who feels like home rather than a chase. In my 20s, love was idealistic, intoxicating, and sometimes uncertain—a lot of learning through intensity. Now, it’s intentional. It’s not about proving love but sustaining it, not about finding the ‘right’ person but building something real with the right energy. Less chaos, more compatibility. Rasika Pote, 34 years old For a 30-something finding an emotionally available partner is the biggest challenge. Also, it’s easier to find love in your 20s because I guess you are more open to the idea of love and have patience to build relationships it ground up. While in your, 30s honestly, I feel I have become 95 per cent of the man I want to have in my life. For the remaining 5 per cent, no man in his 30s has the emotional bandwidth. At 34, I have started questioning the concept of love as while you are still ready to pour but there is unfortunately nobody to receive it out there. Russell Lopez, 40 years oldIn my 30s, I believed that it's all about finding the right kind of person who you have the most number of interests in common with and that is what forms the solid foundation for a love relationship. Also, love is not about how that person is right now, it is more about how that person will grow/change and that's the journey you want to share with that person. In my 40s, the definition of love has mostly been the same with the added realisation that people are constantly changing and growing. So, finding love is more about the odds of you and the other person being in the same emotional wavelength at the same time and then finding each other. If all that falls into place, then the definition is how and where you want both your lives to grow (direction wise) because at that age the decisions are bigger and have more lasting impact (house, kids, future, business). Whenever people ask me about getting married and the societal pressure, you know that meme about ‘When you accept that you are cringe, you can live freely’. That’s what it feels like when people ask you about being unmarried in your 40s.Shweta Mehrotra It’s straight forward, no pretence and less room for ‘pleasing to be liked’ and even lesser room for drama. In the 40’s, you’re happy being with yourself so there’s no desperation to be in and out of relationships or to be in one so you’re not left alone. You seek friendship that could culminate into companionship, something that is seamless so your partner becomes part of your already existing wholesome ecosystem and I think that’s amazing. Most importantly, there is no pressure to get married and have kids. In my 30s, I was dealing with a lot on the career front, personal life, monetary life, social and family. It’s a heightened sense of all sort of pressure because you’re at your peak and you’re trying to cover many grounds. In all of that, finding love is blissful and finding one that’s there to stay is the best thing.
14 February,2025 03:20 PM IST | Mumbai | Nascimento PintoIf you have been wondering if you or your partner has been not paying enough attention to your relationship, you are certainly not the only one. While long-term relationships have the potential to be deeply rewarding, they can also fall prey to complacency. The initial spark that kept you on your toes, might dim but need not necessarily fuse out. Some are led to believe that the one-off grand gesture (on a birthday or anniversary) might suffice, but long-term relationships require consistent nurturing through intentional efforts. Whether it's prioritising quality time or cultivating an everyday routine that is focused on showing up for each other in the most mundane of ways, deepening your bond requires commitment. This Valentine’s Day, experts delve into the intricacies of long-term relationships and common challenges faced by couples. They share practical advice and insights to help you engage with your partner on a deeper level and cultivate a love that thrives for years to come. Common pitfalls in long-term relationships Many couples unknowingly drift into routines where they assume the spark will just keep burning on its own. Over time, the monotony of daily life eclipses the spontaneous moments that once made their heart race, and one or both partners could start missing out on the little acts of emotional and physical closeness. Relationship coach and marital counsellor, Rukayya Zirapur, shares five ways to avoid this: Taking each other for grantedIt’s easy to stop noticing or appreciating the little things your partner does. Try to say ‘thank you’ or acknowledge their efforts. Neglecting quality timeOver time, we get busy with work, kids, or other priorities. Make it a point to spend undistracted time together regularly, even if it’s just 20 minutes. Poor conflict resolutionArguments that are left unresolved can create distance. Address issues calmly and focus on solutions instead of blaming. Assuming instead of askingPeople change over time, so don’t assume you know your partner’s needs. Keep checking in with them. Falling into repetitive routinesPredictability can kill the excitement. Be open to trying new activities together or surprising each other occasionally. Fading sparks: Recognising the signs and seeking help When the spark starts to fade, you might notice small changes that add up over time. Dr. S A Idrees, consultant psychiatry at Manipal Hospital, Bhubaneshwar explains, “Conversations that once flowed easily may feel stilted or be avoided altogether, leaving you both feeling disconnected. You could experience more frequent, unresolved conflicts, or a lingering sense of being taken for granted that slowly erodes your bond. Emotional withdrawal—where you or your partner start to pull back, can also be a warning sign.” He tells us that if these issues lead to ongoing stress, anxiety, or even signs of depression, it's important to take them seriously. “Seeking professional help through couples therapy can provide a safe, neutral space to uncover and address these underlying issues. With the right guidance, you can work together to rebuild trust, enhance communication, and restore the intimacy that once defined your relationship,” he shares. How to communicate effectively In case your partner is avoiding difficult discussions because they wish to avoid conflict, it may become frustrating and lead to resentment slowly building up. Effective communication can resolve most issues at a preliminary stage and help align the expectations of both partners. A respectful approach to communication not only meets emotional needs but also enriches your overall connection. Zirapur shares how this can be achieved: Speak clearly, not criticallyUse ‘I feel’ or ‘I need’ statements rather than blaming or accusing your partner. For example, “I need more help with the kids” is better than “You never help!” Be an active listenerPay attention to your partner’s words without interrupting. Sometimes, they just need to be heard. Respect boundariesUnderstand your partner’s need for personal space or time. It’s not about rejecting you; it’s about recharging. Create safe zonesHave moments where both of you can talk openly without fear of judgment or retaliation. Don’t suppress emotionsAvoid bottling up feelings out of fear of causing a fight. Sharing openly (at the right time) strengthens understanding. Maintaining individuality and autonomy in Indian family structures Within many Indian families, where strong values and deep bonds are cherished, it’s equally important for couples to celebrate their individuality. “Each of you has unique interests, dreams, and hobbies that deserve attention—even amidst cherished family traditions. Sharing your personal goals openly helps ensure you both get that essential ‘me time’ while still honouring the close-knit family culture,” poses Idrees. Having gentle conversations about setting boundaries with extended family can create a comfortable space for the couple. He suggests, “Regular check-ins, whether with each other or even with family members, make it easier to adjust and find a balance that works for everyone. Ultimately, both partners need to be willing to compromise, giving a support to family values. When you approach this give-and-take with understanding, you build a resilient, loving partnership that flourishes within the warmth of your traditional Indian family.” Small gestures, big impact: Everyday ways to keep the romance alive Sustaining romance doesn’t require grand gestures, small yet heartfelt gestures can often make a big difference. Instead of relying solely on planned date nights, try sprinkling little acts of kindness and affection throughout your day. “Remember, love isn’t about perfection. It’s about the effort you put in daily to grow together while respecting each other’s individuality,” says Zirapur. She lists 7 habits couples can adapt in their everyday lives to keep the romance alive: Say ‘good morning’ and ‘good night’ intentionallyA small greeting at the start and end of the day can strengthen connection. Share a daily check-inAsk each other, “How was your day?” even if you know most of it. Surprise gesturesLeave a note, make them coffee, or randomly compliment them. These small surprises add warmth to your bond. Laugh togetherShare a joke, watch something funny, or recall a silly memory. Humour is a great bonding tool. Physical affectionA hug, kiss, or holding hands can reignite closeness. These don’t require words but speak volumes. Help each other outOffer support without being asked—like taking on a chore they dislike or fixing something for them. Reflect on happy memoriesOccasionally look through old photos, reminisce about vacations, or talk about your favourite moments together. Finding the right approach of therapy for your relationship Every couple’s journey is unique, and there’s no one-size-fits-all when it comes to therapy. “Choosing the right therapy depends on your specific needs, goals, and comfort level. Starting with an initial consultation can help you find the right match,” says Idrees. The mental health practioner further elaborates on the diverse kinds of therapy, “Emotionally Focused Therapy (EFT) helps rebuild the safe, secure bonds that make you feel truly connected, offering enhance communication and smooth out conflicts. If negative thought patterns are getting in the way, Cognitive Behavioural Therapy (CBT) might be just what you need. Narrative Therapy, on the other hand, lets you reframe your shared story in a way that brings you closer together. There are also solution-focused and psychodynamic approaches that can offer fresh perspectives. Ultimately, trust, openness, and a collaborative spirit are essential to building a stronger, lasting connection.” Also Read: Valentine's Day 2025: Loved or love bombed? Here's how to differentiate
14 February,2025 11:38 AM IST | Mumbai | Maitrai AgarwalAs Valentine’s Day approaches, love is in the air – and so are scams. As millions turn to dating apps, social media, and messaging platforms to find love, a new McAfee India research reveals an alarming rise in AI-driven romance scams, fraudulent dating apps, and deepfake deception – making it harder than ever for hopeful romantics to tell the difference between true love and a digital con. The rise of the AI-powered fauxmanceWhile online dating has become a popular method for meeting potential romantic partners., the rise of artificial intelligence (AI) in this realm has brought about new challenges. 61 per cent think it’s possible for people to develop romantic feelings for an AI chatbot. Approximately half (51 per cent) reported that they or someone they know have been approached by an AI chatbot posing as a real person on a dating platform or social media. This has raised concerns about emotional vulnerabilities, with 38% believing that forming an emotional bond with an AI chatbot increases susceptibility to scams. "Online dating has indeed revolutionised our approach to forging connections with potential partners. However, our survey highlights that it comes with its own set of challenges. 84 per cent of Indians say online dating scams including deepfake audio, video, and imagery, and text and email scam messages, have impacted their ability to trust potential matches. As we navigate the complexities of the digital age, it's crucial to remain vigilant and continually educate ourselves about the ever-evolving online scams.” highlights Pratim Mukherjee, senior director of engineering, McAfee. The online romance boom In today's digital dating scene, Indians prefer social media platforms over dating apps or websites to connect with potential romantic partners, with Instagram (85 per cent) leading, followed by Snapchat (46 per cent), WhatsApp (55 per cent), and Telegram (50 per cent). Among dating apps, Tinder (61 per cent) is the most popular, followed by Facebook dating (36 per cent), Bumble (33 per cent), and Match (23 per cent). As more people search for love online, the risk of scams rises, with scammers using fake profiles and AI-driven deceptions to target unsuspecting online love seekers. Scammers impersonating famous personalitiesSocial media has become a common platform for scams involving impersonation of celebrities or well-known figures. 42 per cent of individuals reported that they or someone they know has been approached on social media by someone claiming to be a celebrity or a well-known figure. These impersonators often engage targets through fan-based interactions, creating a sense of authenticity and trust. The impact of falling for such a “celebrity” scam can be severe. Of those who fell for it or knew someone who did, 47 per cent experienced financial loss, 48 per cent lost personal information leading to potential identity theft, and 56 per cent experienced emotional distress. Many have faced scams where they were offered fake chances to meet or collaborate, romantic interest, expensive giveaways, and VIP passes. Online romance scamiverse: Real v/s what’s fake69 per cent of Indians say they’ve come across “fake profiles” and/or photos that look AI-generated on dating websites or apps, or on social media. This includes 34 per cent who’ve seen these on mainstream dating platforms (for example, Tinder, Bumble, OkCupid, Match, Hinge, Happn), 54% on social media platforms (for example, Facebook, Instagram, X / Twitter), 21 per cent on specialised dating platforms (for example, Facebook Dating, Bumble), 15 per cent on chat forums or communities (for example, Reddit, Quora, various gaming platforms), and 12 per cent on professional networking platforms like LinkedIn. While 34 per cent have had the misfortune of interacting with a scammer disguised as a romantic prospect, 28 per cent of individuals found themselves conversing with what they believed was a potential love interest, only to later discover it was an AI-generated bot. Financial lossA significant 70 per cent of people have either been scammed out of money, valuables, other assets, or been pressured to buy gifts or send money by someone they met online. These scams are not limited to one platform; they are prevalent across social media (42 per cent), dating apps (19 per cent), and text or email (19 per cent). Victims were scammed or asked for an average of Rs 3,64,939, with 32 per cent unable to recover their losses, highlighting the financial risks of online interactions and the need for vigilance. How to stay safe while looking for love online With online romance scams on the rise, McAfee urges daters to be extra cautious and offers the following advice: 1. Question too-good-to-be-true matches – If someone avoids video calls, moves conversations off-platform quickly, or declares love too soon, proceed with caution. 2. Verify their identity – Reverse image search profile pictures and check social media activity to confirm if they are who they claim to be. 3. Protect personal information – Scammers use small details like birthdays or pet names to guess passwords and commit identity theft. 4. Never send money or gifts – No legitimate romantic partner should ever ask for financial assistance. 5. Use online protection tools – Tools like McAfee Scam Protection can detect and block suspicious messages, phishing attempts, and AI-generated fraud in real time.
13 February,2025 03:06 PM IST | Mumbai | mid-day online correspondentADVERTISEMENT
