Tenfold is a full-service marketing research agency providing Research and Support Services to companies ranging from boutique research agencies to large consulting firms.
Tenfold is a full-service marketing research agency providing Research and Support Services to companies ranging from boutique research agencies to large consulting firms.
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The objective of this research was to arrive at a list of Top Hospitals for various specialties in Mumbai. The specialties included in the research were Oncologist, Nephrologist, Urologist, Cardiologist, Paediatrist, Gynaecologist/obstetrician, Neurologist, Emergency & trauma experts, and gastroenterologist/Hepatologist.
The research had 3 major modules i.e. Desk Research, Factual survey & Perceptual Rating survey followed by a scientifically developed analysis & ranking process.
The objective of this research was to arrive at a list of Top Hospitals for various specialties in Mumbai. The specialties included in the research were Oncologist, Nephrologist, Urologist, Cardiologist, Paediatrist, Gynaecologist/obstetrician, Neurologist, Emergency & trauma experts, and gastroenterologist/Hepatologist.
The research had 3 major modules i.e. Desk Research, Factual survey & Perceptual Rating survey followed by a scientifically developed analysis & ranking process.
Fieldwork was conducted beginning December 2023 to Feb 2024.
Module 1 | DESK research
Module 1 was a secondary research module. A comprehensive list of Hospitals and Clinics was generated with the help of the Internet, magazines, and other publications. The various sources used for the generation of the hospital list included:
- List of Hospitals/clinics from previous surveys (based on availability)
- A discussion with specialists to add/ delete any Hospital to ensure we have a comprehensive list
As it is not possible to get a completely exhaustive list of hospitals and include them in the survey, we had the option of adding any new hospital name in the survey form if any respondent mentioned any hospital name outside our list. Effectively, every Hospital had a chance of getting covered in the survey if their name was mentioned by the respondents.
Module 2| Factual data collection
A detailed questionnaire was sent to all hospitals to collect factual information about their hospitals on various parameters which ranged from the infrastructure of the hospital to the quality of treatment provided. A total of 245 hospitals were contacted for factual information.
Module 3 | Perceptual Survey
In the perceptual survey module, a structured questionnaire was administered to selected respondents including doctors Oncologists, Nephrologist, Urologist, Cardiologist, Paediatrist, Gynaecologist/obstetricians, Neurologist, Emergency & trauma experts and gastroenterologists/Hepatologist, patients & their caregivers to get ranking for various hospitals and clinics on various parameters ranging from Hospital Infrastructure to quality of treatment provided. A total sample survey of more than 300 interviews was conducted in Mumbai.
Analysis & Final ranking of MULTI SPECIALTY HOSPITALS
A robust approach was followed to arrive at the final rankings. Final scores and rankings were arrived at through step-by-step rigorous statistical analysis as given below:
- The information collected corresponds to similar parameters as in the perceptual survey
- A detailed scoring system has been developed for each parameter
- After assigning scores to each parameter, raw scores were calculated
- The raw scores were weighted by their importance to arrive at weighted scores
- The final entity score was calculated as in the perception survey
- Ratings on various parameters for each hospital/ clinic
- Calculating the importance of various parameters to arrive at weights for each parameter – we use a regression model to arrive at the importance of various parameters
- Calculation of raw scores and weighted scores for each parameter
- Calculation of overall score for each hospital/ clinic using importance weightage
- The final score for a hospital was a weighted average of the respective hospitals’ Perception Score and Factual Score.
- The rating score and their ranks were recalculated to arrive at the final score for multi-specialty hospitals/ clinic
Some caveats/assumptions:
- Government or partly Govt. funded, Not for profit, and Charitable trust funded hospitals were not included in the ranking, considering them as a different league of hospitals due to their legacy, huge infrastructure, the sheer size of procedures performed at highly subsidized treatment cost, etc. We feel they are not directly comparable with other hospitals, thus have limited this survey to private/ corporate tie-up hospitals.
- Best efforts were made to reach the maximum number of hospitals across specialties; however, any hospital that did not send a complete “Fact-Sheet” within the allotted time was assigned an average Factual score for calculating their overall ranking.
- Any entity which expressly stated that it did not wish to participate in the survey was excluded from the survey. Also, some hospitals facing/faced major issues like license, insolvency cases, etc. have also been excluded from the survey.
- If the GAP between Hospitals is found very low, both hospitals are awarded the same rank in all specialties.
- Hospitals established in 2021 and onwards have been shown in the emerging category. In all other cases, they are a part of the main rankings.
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