The brand's commitment to excellence ensures that each piece is perfectly crafted, combining beauty and durability.
Powerful Home-grown Brands
1. Maate
Maate, India's first dedicated mom and baby wellness brand, harmoniously blends traditional Ayurvedic wisdom with modern science to create natural, vegan, and effective products. Founded by Indian cricketer Suresh Raina and his wife Priyanka Raina, parents of two young children themselves, Maate is a labor of love born out of their quest for pure and safe products for their family.
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Maate's comprehensive range caters to the needs of both mothers and babies, spanning across four categories:
- Nourish: Oils for skin and hair care
- Cleanse: Gentle body washes, shampoos, and face washes
- Comfort: Soothing body butters, face butters, and lip butters
- Protect: Diaper rash creams and all-purpose healing balms
The brand is also expanding its baby care range with upcoming launches of ultra-soft and soothing 99% water baby wipes and a kids' hair conditioner.
Maate's self-care range for moms currently offers coconut oil and lip butter, providing a moment of tranquillity in their busy lives.
Maate's products are carefully crafted to promote overall well-being, using only the finest natural ingredients and avoiding harmful chemicals, fragrances, and colors. With Maate, the Raina family aims to share their passion for natural wellness with families across India, making it a trusted name in the mom and baby care world.
2. Amouve
Amouve is a luxury organic bedding, bath and home brand from India that ships worldwide. The brand's key focus revolves around toxin-free deep sleep and showers which determine your readiness and energy to lead the day with a fresh perspective.
Amouve excels in its niche and provides an exclusive range of products like 100% organic cotton bed sheets in king size and custom sizes, organic Kapok mattresses (being the first and only brand in India to make these), fitted elastic bedsheets, duvets, comforters, bath towels, towel sets, bath robes, Kapok tree fibre pillows/ Ilavam Panju pillows, certified VOC and Pthalate-free Memory Foam pillows, blankets in single and double size, temperature-regulating Waffle blankets, Dohars for summers, Bio Sofa seaters, linen sheets among others. Says Ami Sata, " Amouve's core has always been to marry health and luxury. We endeavour to make sustainable home goods the norm rather than the exception. "
Each product with the Amouve label is carefully crafted and sumptuously woven. Check out the brand's extensive collection at www.amouve.com.
3. DeBelle
DeBelle is a holistic beauty brand founded by Bangalore-based IIM-B Alumna Ms Ashwini Shriyan, who believes beauty is not just skin deep: "When you feel good - You look good." Upholding the ethos of naturally enriched, high-performance cosmetics, DeBelle offers affordable products with no toxic chemicals. Started as women-centric, the brand is now gender-inclusive, featuring a diverse range from Indian skin tone makeup to natural skincare, fresh-scented candles and shower gels in natural and fresh fragrances. Committed to transparency, social responsibility, and an ethical management system, DeBelle has grown from 9 to 170 products, emphasizing sustainability and cruelty-free practices. The latest launch includes nourishing matte lipsticks with hyaluronic acid, available in shades to complement different skin tones, and crafted with care and integrity.
4. Apaapi Threads of Glory
Apaapi Threads of Glory, founded by Tanmana Sarma, stands as a beloved brand celebrated for its exquisite handloom treasures. Born from the passion of artisans from India’s North East, Apaapi seamlessly blends timeless craftsmanship with contemporary aesthetics. Each piece, whether silk or cotton sarees, beautifully showcases the region’s rich weaving traditions, honouring cultural heritage. By supporting local artisans, Apaapi not only offers elegant and convenient shopping experiences but also serves as a gateway to explore the magic of North Eastern textiles. Brands’s website, apaapi.com, transcends mere functionality, offering unparalleled convenience, exciting designs, and a rich shopping journey. Embrace the fusion of Tradition, Technology and Trend (TTT) at apaapi.com, where every click unveils a new dimension of digital shopping to engage and inspire.
5. Her Treasure
Founded by two sisters, working across different continents, Her Treasure is a tale of handmade fashion and imitation jewelry, where each piece of jewelry tells a story as unique as the individual who wears it.
With a strong belief that Luxury should be fun, timeless, affordable and a part of your everyday life, the idea of Her Treasure was to create pieces that can go from the breakfast table to the dance floor, from your office wardrobe to your Indian wear, from a simple look to a bolder look!
From minimalist to statement pieces to Indian traditional and indo-western jewelry - When you choose Her Treasure, you are not just purchasing jewelry but investing in a piece of art. The brand's commitment to excellence ensures that each piece is perfectly crafted, combining beauty and durability. It currently sells sell pan India and in countries like Belgium, the UK and the Netherlands
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