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Interview with Ashish Sidhra: Revolution the Personalizing Travel for the Modern Explorer

Updated on: 30 December,2024 03:40 PM IST  |  Mumbai
Buzz | sumit.zarchobe@mid-day.com

Alike.io sheds light on its mission to redefine travel planning for the modern explorer.

Interview with Ashish Sidhra: Revolution the Personalizing Travel for the Modern Explorer

Ashish Sidhra

Ashish Sidhra, Co-Founder at Alike.io, opens up about the platform's journey, its transformative impact on modern travel experiences, and its growing footprint across global markets. Through personalized itineraries and community-driven recommendations, Alike.io is revolutionizing how travelers explore the world, catering to diverse interests and redefining convenience in the travel planning process.


In an exclusive interview with Ashish Sidhra, Co-Founder, Alike.io sheds light on its mission to redefine travel planning for the modern explorer. Unlike conventional platforms, Alike.io emphasizes personalization and community-driven itineraries, enabling travelers to discover experiences that truly resonate with their interests. From adrenaline-fueled adventures in Dubai to tranquil wellness retreats in Bali, the platform's innovative approach combines cutting-edge technology with the collective wisdom of its travel community. As Alike.io prepares for ambitious expansion plans in 2025, including entry into new markets across Asia and the Middle East, it continues to pioneer a transformative era in the travel industry, driven by personalization, innovation, and a commitment to curating memorable journeys.

1. Can you tell us about Alike.io and what sets Alike.io apart from other travel platforms in the market?

Alike is an innovative social commerce travel platform designed to provide personalized and immersive travel experiences, based on recommendations from fellow travellers. Unlike traditional travel platforms that focus primarily on booking flights and accommodations, Alike sets itself apart by curating unique travel itineraries from fellow travellers that cater to individual preferences. The platform leverages advanced technology to match travellers with trip plans of other travellers and with experiences that align with their interests, whether it's adventure, relaxation, or cultural immersion. Alike’s user-friendly interface and comprehensive travel guides further enhance the user experience, making it a standout in the market.

2. How do you evaluate the current state of the travel industry, and where does Alike.io fit into this landscape?

In today's fast-paced world, the time-challenged traveller seeks not only efficiency but also enrichment during their journeys. The modern traveller, often juggling demanding careers and personal commitments, yearns for personalised and unique experiences that offer a refreshing escape from their hectic lives. Traditional travel options, which often involve tedious planning and generic itineraries, no longer suffice. These travellers crave bespoke adventures that align with their personal interests, preferences, and schedules. The rise of digital platforms has significantly altered the travel landscape, offering a plethora of options at the travellers' fingertips. However, the sheer volume of information can be overwhelming, leading to decision paralysis. The challenge, therefore, lies in curating and presenting travel options in a way that is both accessible and appealing to the time-sensitive explorer.

In this evolving travel ecosystem, Alike serves a unique purpose of addressing the needs of the modern traveller through its innovative approach to travel booking and unique offerings. Alike simplifies the online travel booking experience, making it effortless for travellers to plan their journeys with precision and ease.

Alike's intuitive platform eliminates the complexities associated with traditional travel planning. Travellers can swiftly navigate through the site, accessing a curated selection of travel options that cater to their unique preferences. The streamlined booking process ensures that even the busiest individuals can efficiently plan their trips without sacrificing valuable time.

3. What challenges and opportunities do you foresee for the travel industry in the coming years?

The travel industry in India faces significant challenges due to geopolitical tensions. Conflicts and diplomatic strains can lead to travel advisories, deter tourists, and disrupt international travel.

Another major challenge is the emerging push back from residents due to "over tourism." An emerging international reality till recently, this concerning resident pushback is starting to show first signs in some major Indian tourist destinations as well. The backlash from communities can result in restrictive measures, impacting the tourism sector's growth.

Affordability remains a critical issue for both domestic and international travellers. High costs of accommodation, transportation, and other travel-related expenses can deter budget-conscious tourists. The disparity in pricing between peak and off-peak seasons also makes travel planning difficult for many, limiting the potential for a consistent tourist inflow throughout the year.

At the same time, we are presented with significant opportunities to drive growth in the travel sector. The advancement of Digital and AI technology presents numerous opportunities for the travel industry. AI can enhance customer service through chatbots, personalized recommendations, and efficient handling of bookings and inquiries. AI-driven analytics can help businesses understand tourist behaviour and preferences, leading to better-targeted marketing and improved customer experiences.

The introduction of visa-free travel agreements with more countries can significantly boost tourism. By simplifying the entry process for international visitors, India can attract a larger number of tourists, enhancing its appeal as a travel destination. This would also foster cultural exchange and strengthen diplomatic ties.

The upcoming increase in hotel and airline seat inventory is expected to have a moderating effect on travel prices. As supply meets demand, accommodation and flight costs are likely to become more competitive, making travel more affordable for a wider audience. This increased accessibility can stimulate both domestic and international tourism.

4. With Malaysia extending visa-free travel for Indian tourists until 2026, how does this development impact travel behavior and the industry?

One of the most significant catalysts for outbound travel among Indian tourists is the increasing number of countries offering visa-free or visa-on-arrival access to Indian passport holders. Over 60 countries, including popular destinations like Thailand, Indonesia, and Mauritius, have simplified their visa processes for Indian tourists. This ease of access has spurred a surge in international travel, with India witnessing a 20% increase in outbound tourists each year since 2023.

In this context, Malaysia's extension of visa-free travel for Indian tourists until 2026 is a significant development that is likely to further boost tourism between the two countries. This policy encourages more Indian travellers to explore Malaysia, enhancing cultural exchange and economic ties.

5. What major trends do you anticipate will define the travel industry in 2025?

As India continues its impressive economic trajectory, the travel market is set for remarkable expansion through 2025, with new trends and traveller preferences reshaping the industry.

The pillar themes for domestic travel in 225 will revolve around spiritual tourism. Cities like Varanasi, Rishikesh, and Bodhgaya are expected to see a continued year-on-year increase in both domestic and international visitors. Simultaneously, beach destinations such as the Andaman and Nicobar Islands, Lakshadweep, and coastal Karnataka will drive top domestic bucket list items for Indian travellers.

As travellers seek unique experiences, the trend of exploring off-the-beaten-path destinations is set to grow significantly in 2025. Within India, locations like Meghalaya's living root bridges and Himachal Pradesh's Spiti Valley are anticipated to see good growth in visitor numbers. This adventurous spirit extends internationally, with Indian travellers increasingly venturing to exotic locales such as remote Indonesian islands and Eastern European cultural hubs.

Driving many of these trends are Gen Z travellers, who are shifting the focus towards experience-led and events-based travel. Music concerts, cultural events, and sporting spectacles are becoming key motivators for travel, with events like the Jaipur Literature Festival and Sunburn Festival in Goa expected to see increased attendance in 2025, primarily driven by younger generations.

Technology is playing a pivotal role in reshaping the travel industry, complementing these emerging trends. As industry players launch innovative AI services, 2025 will see AI-powered personalization adopted by an increasing number of Indian travellers. Additionally, the time-challenged Indian traveller will embrace the convenience of digital bookings in greater numbers, specifically opting to book more of their holiday packages online.

6. Abu Dhabi and Dubai have become iconic destinations for luxury and innovation, while Bali is celebrated for its serene natural beauty. What do you think makes these destinations so appealing to travelers worldwide?

Abu Dhabi, Dubai, and Bali have carved out their unique niches, each offering a distinct blend of experiences to be on the top of the bucket list of majority of global travellers. What makes Abu Dhabi, Dubai, and Bali so appealing to travellers worldwide is their ability to offer diverse experiences that cater to a wide range of interests and preferences. Whether it's the blend of tradition and modernity in Abu Dhabi, the extravagant innovations in Dubai, or the serene natural beauty and cultural depth in Bali, each destination provides a unique escape from the ordinary.

Abu Dhabi, the UAE capital, blends tradition and innovation with modern skyscrapers like the Etihad Towers and heritage sites such as the Sheikh Zayed Grand Mosque. Cultural attractions include the Louvre Abu Dhabi and Qasr Al Hosn, while events like the Abu Dhabi Grand Prix enrich its cultural landscape. The city offers luxury accommodations and thrilling experiences at Yas Marina Circuit and Yas Waterworld, alongside serene escapes like Corniche Beach. Abu Dhabi’s commitment to preserving its heritage, coupled with its architectural and cultural diversity, makes it a unique and captivating destination for travellers.

Dubai boasts architectural marvels like the Burj Khalifa, the tallest building in the world, and the Palm Jumeirah. Dubai is renowned for its world-class shopping at venues like The Dubai Mall and Mall of the Emirates, which offer not only retail but also entertainment such as the Dubai Aquarium and Ski Dubai. Adventure seekers can enjoy activities like skydiving and dune bashing, while projects like The Sustainable City highlight Dubai's commitment to innovative and sustainable urban development.

Bali, known as the "Island of the Gods," is a tropical paradise in Indonesia famed for its lush landscapes, serene beaches, and rich cultural heritage. Ubud, the cultural hub, is surrounded by forests and rice paddies, while beaches like Seminyak and Nusa Dua offer sun and water sports. Iconic temples such as Tanah Lot and Uluwatu showcase Bali's spiritual side. The island is also a center for wellness, with numerous yoga retreats, spas, and holistic centers, particularly in Ubud, drawing travelers for transformative experiences and relaxation.

Ultimately, the appeal of these iconic destinations lies in their ability to invite travellers to discover new perspectives, indulge in luxury, and connect with cultures that are rich in history and tradition. Each destination offers a unique blend of attractions that cater to the diverse tastes of travelers. From architectural wonders and luxurious experiences to natural beauty and cultural richness, these iconic destinations continue to captivate the hearts and minds of globetrotters around the world.

7. How does Alike.io curate experiences for travelers seeking adventure, relaxation, or cultural immersion in these locations?

Alike understands that no two travellers are the same, and thus, it prioritizes personalization. The platform allows users to customize their itineraries based on their interests, whether they are seeking cultural immersion, culinary delights, or adrenaline-pumping activities. This level of personalization ensures that each travel experience is uniquely tailored to meet the individual desires of the traveller.

What sets Alike apart is its unique offering of travel itineraries crafted by fellow travellers. These itineraries, rich in personal insights and recommendations, provide an authentic glimpse into the experiences of others. By leveraging the collective wisdom of the travel community, Alike offers its users a treasure trove of curated adventures that promise to be both personalized and distinctive.

Alike curates experiences for travelers by collaborating with travellers and content creators and leveraging its technology to create personalized itineraries. For adventure seekers, the platform offers activities such as desert safaris in Abu Dhabi, skydiving in Dubai, and surfing in Bali. Those seeking relaxation can enjoy luxury spa treatments, beach resorts, and wellness retreats. For cultural immersion, Alike provides access to local festivals, traditional cuisine, and guided tours of historical landmarks. The platform ensures that each traveler’s journey is uniquely tailored to their interests and preferences.

8. Can you please share Alike.io’s expansion plans for 2025?

Alike aims to expand its reach by entering new markets and enhancing its technological capabilities in 2025. We look forward to launching exciting new destinations for our users in Asia and the Middle East during 2025. The platform plans to partner with travellers, content creators and travel providers to offer an even wider range of experiences. Additionally, Alike will continue to invest in AI and have a busy pipeline of innovative services that we cannot wait to share with our users. By staying ahead of industry trends and continually innovating, Alike excitedly looks forward to continuing to disrupt the travel industry status quo.

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