As she launches lingerie brand, Sunny Leone on juggling films and multiple ventures with ease
Sunny Leone at the launch of her lingerie brand. Pic/ Sameer Markande
Her fairly successful film career aside, Sunny Leone seems to be meticulously building her brand, one business venture at a time. Already the brain behind a cosmetics line and a perfume brand, the actor launched her lingerie brand, Infamous, earlier this week. "It was a market we hadn't tapped into and we thought this was the right time to dive into it. Many people had approached us earlier [to partner for similar business]. But when Daniel [Weber, husband] and I met the Bradford India group, we felt they were the right people to tie up with," she says, when probed about her latest business idea.'
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Juggling multiple ventures with film assignments can't be easy. However, Leone insists that she is a hands-on businesswoman. "If I have to take time out in the middle of the night, then so be it. I can't leave it in somebody else's hands; if I do, I believe it [the result] will not be to my liking. Daniel and I work as a team, but since most of our products cater to women, I have to take a lot of decisions," she says, before quipping, "The only time I feel overwhelmed is when my three children [Nisha, Noah and Asher] are crying. Even then, we try to find a solution."
Also read: This picture of a sleepy Sunny Leone is all of us on weekdays
Three years since she launched her cosmetics and fragrance line, the actor says that the ventures have been a success among her fans. Encouraged by the positive response, she says, "The plan is to expand my brand. You can expect some more announcements in the coming months."
Also read: On the sets of Coca Cola: Sunny Leone and Mandana Karimi are having a blast!
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