Emma Raducanu: That’s unfair

Tennis star Emma Raducanu hits out at misleading coverage of sponsorship deals

Brit tennis star Emma Raducanu, 19, has lashed out at unfair criticism of her multi-million pound sponsorship deals and said the sport remains her top priority. 

Raducanu crashed out of the Miami Open last week after she lost 3-6, 6-4, 7-5 to World No.53 Katerina Siniakova in the first round. After winning the US Open, she signed deals with Tiffany & Co, Dior, British Airways, Evian and Vodafone worth millions of pounds.

On Monday,  the World No.13 signed a deal with luxury car brand, Porsche. Post her fairytale run in NY, she lost eight of her 12 matches. “Maybe you just see, on the news or on social media, me signing this or that deal and I feel like it’s quite misleading because I’m doing five, six hours a day [of training], I’m at the club for 12 hours a day.  

But I throw out one post in the car on the way to practice and all of a sudden it’s, ‘I don’t focus on tennis.’ I think that it is unfair, but it’s something I have learned to deal with and become a bit more insensitive to the outside noise,” she was quoted as saying by The Sun.

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