At the Australian Open last month, Barty beat Danielle Collins to become the first player to win a home Grand Slam in 44 years
Ashleigh Barty
World No.1 tennis star Ashleigh Barty is Australia’s most marketable athlete, according to marketing expert Andrew Condon. At the Australian Open last month, Barty beat Danielle Collins to become the first player to win a home Grand Slam in 44 years.
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“It sounds strange, but the challenge for Ash was her awareness. She has similar likeability to Roger Federer, Chris Hemsworth, Hugh Jackman. But until Saturday, I don’t think her awareness was as high, and she probably wasn’t as salient as those other individuals,” Condon told the Herald and The Age newspapers.
He remarked that the win will do a world of good to her likeability. “There’s no doubt she’s Australia’s most marketable athlete. Becoming the first Australian to win the Australian Open in 44 years will change how many Australians are aware of her, and the way she went about it will also increase her likeability,” Condon explained.
The marketing expert revealed that she is on the verge of becoming the country’s most marketable person. “Before the Open, her awareness was at 76 per cent, Federer’s was at 85 per cent. Jackman and Hemsworth have awareness of 90 per cent. She’s on the cusp of becoming Australia’s most marketable person,”
he added.
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