Usain Bolt's documentary film a boost for brand Jamaica, says PM Andrew Holness

Prime Minister Andrew Holness has hailed I Am Bolt, the film documenting the life and successes of track and field icon Usain Bolt, as a big hit for Brand Jamaica

Usain Bolt at the World Premiere of the film I am Bolt in central London on November 28. Pic/AFP

Kingston (Jamaica): Prime Minister Andrew Holness has hailed I Am Bolt, the film documenting the life and successes of track and field icon Usain Bolt, as a big hit for Brand Jamaica.

"Usain Bolt is now Jamaica's biggest ambassador. His personality, his ability to draw people to him (and) his showmanship have really given a boost to Brand Jamaica," Holness said on Wednesday, as cited by jamaicaobserver.com, reports CMC.

Andrew Holness

"His achievements on the field, tied with his personality and being able to do this while remaining clean (of performance-enhancing drugs), puts him way above the rest, and he is truly not just a Jamaican hero, but a global hero," he said.

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