Virat Kohli just turned down a huge multi-crore cola deal! Here's why

India cricket team captain Virat Kohli seems to believe in practising what he preaches. According to reports in CNN IBN, Kohli turned down a multi-crore soft drink endorsement as he doesn't consume aerated drinks

Virat Kohli

India cricket team captain Virat Kohli seems to believe in practising what he preaches. According to reports in CNN IBN, Kohli turned down a multi-crore soft drink endorsement as he doesn't consume aerated drinks. The brand that he has dumped is Pepsi.

"If I myself won't consume such things, I won't urge others to consume it, just because I am getting money out of it. When I started my fitness turnaround, it was more of a lifestyle thing initially. If something goes away from that, I would not want to be a part of that or be promoting that. Things that I've endorsed in the past, I won't take names, but something that I feel that I don't connect to anymore," Kohli told CNN-IBN.

According to The Hindu, Kohli had once said, "I first convince myself I can do it and only then ask my teammates to go for it."

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