Many experts give credit to decades of anti-smoking campaigns and legislation, while others point to prevalence of “snus,” a smokeless tobacco product that is banned elsewhere in the EU but is marketed in Sweden as an alternative to cigarettes
People enjoy drinks and snacks in the evening sun on a terrace overlooking Stockholm, on Tuesday. Pic/AP
Summer is in the air, cigarette smoke is not, in Sweden’s outdoor bars and restaurants. As the World Health Organization marks World No Tobacco Day on Wednesday, Sweden, which has the lowest rate of smoking in the Europe Union, is close to declaring itself “smoke free” — defined as having fewer than 5% daily smokers in the population.
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Many experts give credit to decades of anti-smoking campaigns and legislation, while others point to prevalence of “snus,” a smokeless tobacco product that is banned elsewhere in the EU but is marketed in Sweden as an alternative to cigarettes.
Whatever the reason, the 5% milestone is now within reach. Only 6.4% of Swedes over 15 were daily smokers in 2019, the lowest in the EU and far below the average of 18.5% across the 27-nation bloc, according to the Eurostat statistics agency.
Figures from the Public Health Agency of Sweden show the smoking rate has continued to fall since then, reaching 5.6% last year. “We like a healthy way to live, I think that’s the reason,” said Carina Astorsson, a Stockholm resident. She added, “I don’t like the smell; I want to take care of my body.”
The risks of smoking appear well understood among health-conscious Swedes, including younger generations. Twenty years ago, almost 20% of the population were smokers — a low rate globally at the time. Sweden has gone further than most to stamp out cigarettes, and says it’s resulted in a range of health benefits, including a relatively low rate of lung cancer.
“We were early in restricting smoking in public spaces, first in school playgrounds and after-school centers, and later in restaurants, outdoor cafes and public places such as bus stations,” said Ulrika Årehed, secretary-general of the Swedish Cancer Society. The sight of people lighting up is becoming increasingly rare in the country of 10.5 million.
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