This is the story of three friends and their just-launched online lingerie store. Their first product is a hit, and is managing to drive away people's fear of the dark
This is the story of three friends and their just-launched online lingerie store. Their first product is a hit, and is managing to drive away people's fear of the dark
If Anup Pareek asks you if you prefer a thong over a V-string, you needn't be offended. It's all for research.
The 25 year-old runs marilyneme(.com), an online concept lingerie store, and his favourite story is about how it was born from random guy talk. 
Find the woman in the lingerie: Glow-in-the-dark lingerie from
Marilyn is priced at Rs 1,700
Glow-in-the-dark baby doll negligee priced at Rs 2,250
During one typical chat with buddies about clothes, girls and cash, Pareek stumbled on the idea of a business.
"We always thought women's underwear was really boring. Guys have so many cooler options like funky boxers. Women don't have innovative lingerie to pick, at least not in India."
Together with Rohan Grover and Rohan A Divanji, Pareek froze the idea of the online store, and named it Marilyn, after diva Marilyn Monroe. Barely a month old, it has already received an enthusiastic response for its first collection of glow-in-the-dark lingerie. Future plans include theme-based lingerie that carry funky graphics. Look out for a Christmas range, and something to match World Cup fever.
You can shop for a set or single pieces, and select from a range of sizes. Priced between Rs 1,700 and Rs 3,400, the range offers bikinis, lace G-strings, baby doll negligees and silk French knickers.
"Distant relatives" continue to go "haa-hoo", but their parents have been supportive. Pareek, who is now quite the expert after several discussions with female friends, says he and his pals chose not to reveal their business plan to their parents. "Then one day, the first consignment of 2,000 sets showed up at Divanji's house, and his mom had to sign for it. That's when we had some explaining to do." he laughs.
Log on to: www.marilynme.com
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