There is a deficit in restaurant supply in the country despite the mushrooming of new restaurants, according to the company
Leading food delivery start-up Swiggy on Wednesday said it will open kitchens in four metros and partner with 300 restaurants-turned-delivery-only-kitchens to serve customers faster and expand the food delivery market across the country.
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"We will soon open our 'access' kitchens in Delhi, Hyderabad, Kolkata and Mumbai and tie up with about 300 restaurants turned into delivery-only kitchens in 10 cities to serve food faster," said the city-based app provider in a statement here.
Through the initiative 'Swiggy Access', the company plans to help about 300 existing restaurants across 10 cities expand to more locations within 6-9 months through kitchens that will only deliver food and involve no heavy real estate investments.
The platform is allowing restaurants to expand across cities through the project. A popular south Indian restaurant chain from Bengaluru, Vasudev Adiga's, will now deliver to consumers in Delhi through the access kitchen.
There is a deficit in restaurant supply in the country despite the mushrooming of new restaurants, according to the company.
"Several parts of a city may not have the restaurants and cuisines that a consumer wants, which these kitchens will make accessible," a company spokesperson told IANS.
By 2020, the company aims to spread the access kitchens across 30-40 cities in the country through tie-ups with hundreds of restaurants.
"We believe that delivery-only kitchens will be the future of restaurant industry. This initiative will enable this transition by rapidly expanding to more areas in tier-I and tier-II cities," said the company's Chief Executive of New Supply vertical Vishal Bhatia in the statement.
The project of delivery-only kitchens began in Bengaluru in November last year, wherein 35 restaurants had expanded to new neighbourhoods.
Founded in 2014, the Bengaluru-based food delivery platform claims to receive about 19 million food orders a month from across 40,000 restaurants in 27 cities that it currently serves in including, Delhi, Hyderabad, Mumbai, Bengaluru, Chennai, Kolkata, Gurugram and Pune.
After raising $210 million in June from multiple investment firms, Swiggy has so far raised over $460 million.
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