Turns lenient and allows product launch inside CST
Turns lenient and allows product launch inside CST
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After getting into a duel (see box) with socialite Parmeshwar Godrej over an AIDS awareness installation, it has granted her permission to launch a consumer product at CST for probably the first time.
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Though the administration does not even allow banners and announcements for commercial purposes inside stations, actress Mugda Godse will launch a hand sanitiser manufactured by Godrej Consumer Products today.
Conditions
"We do allow corporates to put up stalls and distribute pamphlets for product promotions at stations, but there's no permission for other activities," said a CR official.
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There's Alwaysu00a0A First Time: Actress Mugda Godseu00a0will launch a hand sanitiser at CST today. Usually, the Central Railway administration allows corporates to only put up stalls and distribute pamphlets for product promotion inside the station. |
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But CR CPRO Srinivas Mudgerikar said, "The division administration has given permission to launch the product in the suburban concourse of CST and at Ghatkopar, Mulund and Thane.
Such permissions are routinely given subject to the condition that it does not inconvenience passengers or hamper train movements.
They are also a source of revenue for the railways. The Godrej function will fetch the Railways a sum of Rs 69,400." He added, "The money will be used to provide amenities to passengers."
A Godrej Consumer Products corporate communication officer told MiD DAY, "The launch has nothing to
do with the AIDS awareness programme.
The AIDS programme was conducted outside the station premises. Some officials may have opposed it due to the inflated condoms, but the problem was sorted out and the function was held as planned."
Did you know?
The Central Railway has increased the number of 12-coach trains from 472 to 522. About 49 nine-coach trains were converted to 12 coach ones yesterday.
The total number of train services is now 1,414, up from 1,263 in 2007-2008.
Rs 15-20 Cr
The amount earned by CR from commercial publicity each year
38 Lakh
Approximate number of people who use CST every day
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