The first edition of The Backyard Edit looks to champion mom and women-run ventures through its thoughtful pop-up curation
An artwork by Galiyara art
The city gets a new luxury pop-up called The Backyard Edit at Chez Nous in Chembur curated by Priyanshi Saksena (below), founder of The Traveling Atelier and a freelance marketing consultant. What sets this shopping experience apart is the aim to platform women-run ventures and brands launched by mom-entrepreneurs. Re-entering into the corporate workforce post maternity leave, and with more than a decade of experience in advertising and marketing, Saksena faced hesitation cast on her commitment to work while being a mother.
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Artbeats by Keerthana
“This pushed me to finally launch The Backyard Edit, and also ensured my decision to work with as many women and moms. My personal mission statement is to create a space for women to build their businesses with the [pop-up] as well as helping them with various marketing touchpoints as a consultant,” she shares.
Chez Nous Bungalow will be the venue for the event
With art, fashion, home decor, food and lifestyle products for women, kids and men, Saksena’s curation iterates her goal of championing women-run businesses. She explains, “One of the stalls [Galiyara Art] is by an architect-artist whose art I love, and whom I managed to convince to showcase her work at the edit. This is her first exhibition.”
On: Today; 11 am to 7 pm
At: Chez Nous Bungalow, St Anthony’s Road, Chembur
Log on to: @thetravelingatelier
Here are The Guide’s Top 5 picks
1 For wearable abstract and contemporary art
AT Artbeats by Keerthana
Cost Rs 4,000 onwards
2 For art that brightens up your home
AT Galiyara Art cost price on request
3 For traditional and nutritious food products
AT Nei Native
Cost Rs 350 onwards
4 For comfortable and mindful kids wear (below)
AT DoraTales
Cost Rs 890 onwards
5 For ceramic scented candles and home products
AT The Uchi Store
Cost Rs 1,000 onwards
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