Some movies and shows ignite a sense of wanderlust in people, inspiring them to travel. This phenomenon is gaining more prominence now, with people planning their vacations to replicate the experiences their favourite characters had. Experts and enthusiasts decode this trend
A woman walks near Bistro Valois in Paris, a location featured in 'Emily in Paris' (Pic: AFP)
From ‘Dil Chahta Hai’ inspiring people to travel to Goa with friends to ‘Yeh Jawaani Hai Deewani (YJHD)’ increasing the allure of Udaipur, and from ‘Zindagi Na Milegi Dobara (ZNMD)’ showcasing Spain’s unique culture to ‘Dil Dhadakne Do’ influencing cruise tourism, movies and shows play an important role in shaping travellers’ choices not only in India but globally. With the rise of OTT platforms, shows like Emily in Paris and The White Lotus are also joining the bandwagon. This screen-inspired travel is called set-jetting, and this travel trend is here to stay.
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