In the long run women will always choose a nice guy.
In the long run women will always choose a nice guy.
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That's the conclusion of a new study.
Published in the British Journal of Psychology , the study said what women really want is men with big hearts, reports The Daily Express.
In experiments, men who had "altruistic interests" - such as working for a charity - were consistently found to have much more appeal.
Dr Pat Barclay said: "Folk wisdom argues that 'nice guys finish last' and are less attractive than 'bad boys'.
"We found that women showed a strong preference for relationships with altruistic men.
"This suggests that women are attuned to generosity, and altruism serves a purpose in mate selection."
The study of 150 Canadian women concluded: "If a man is kind and generous towards others - even strangers - then there's a good chance that he'd make a good and generous parent."
In case of men: They don't give much thought to how kind-hearted a woman is, unless they plan to marry.
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