Pratik Shah and Mamta Shah talk about coming up with interesting content with their production house and how they plan to promote and nurture new talent
.
After the successful release of Ganpati song titled Jai Ho Maha Ganpati, Mahetik Entertainment Pvt Ltd which believes in promoting young talent is back with another single and this time it is a Garba song. Titled Rang Rangila, the Navratri-themed music single was released on October 7. As soon as the song dropped on the official Youtube Channel of Mahetik Entertainment, it started trending on social media.
ADVERTISEMENT
Talking about the new single, Pratik Shah says, "The success of Jai Ho Maha Ganpati gave us the confidence of coming up with this new single. The beats of Rang Rangila are peppy, and the tune is catchy. Our brief was very simple. We wanted a fresh track with original lyrics and didn't want to remix anything. The song is a mix of Gujarati and Hindi language and is perfect for the festivities."
Pratik Shah and Mamta Shah
The song which is produced by Pratik Shah and co-produced by Mamta Shah and directed by Matin Shaikh features Faisal Khan and Nivedita Sharma. While Neil-Niraj has given the music, the lyrics and folk vocals are by The Rajasthani Chhoro. The track which is choreographed by Shweta Poojary is sung by - Aishwarya Majmudar and Ranvijay Singh has done the DOP.
Mamta reveals that the entire single was conceptualised in just 10 days, "We started working on the song on September 27 and we released it in 10 days. From finalising the lyrics to pre-production, shooting the song, post-production and even recording the single, we did it all in a limited time. The credit goes to the entire team who worked really hard to bring this song alive."
The duo were recently felicitated with Iconic Film Producers at the Mid-day International Icon Awards. Elated with the success, Pratik says, "We really feel blessed to achieve so much in such a short span of time. Our aim is to promote and nurture new talent and so far we have been really successful at it. Mid-day has always believed in giving a platform for new voices. We have had a great association with the newspaper and we really want to appreciate them for feliciting us and giving us the confidence in keep doing good work."
Mamta concludes that they are looking to come up with some interesting work, "We have many things lined up which we will announce soon. At Mahetik Entertainment, we want to expand and come up with quality content and meaningful cinema.
Subscribe today by clicking the link and stay updated with the latest news!" Click here!
