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Rohit R Gaba: Raising Social Awareness through Short Films

Updated on: 11 August,2021 12:00 AM IST  |  Mumbai
BrandMedia | brandmedia@mid-day.com

Today Rohit’s online family is 2.3 million strong and it seems to be growing stronger every day! Rohit fell in love with filmmaking in the year 2006

Rohit R Gaba: Raising Social Awareness through Short Films

Rohit Gaba

Rohit R Gaba, a Co-Founder of a media house and a family man who is on a mission to sensitize people on the contemporary social evils is an emerging inspirational figure to watch out for! When asked about his goal, he humbly said, “ … while temporary fictional escapes are good, yet there is nothing greater than the truth and the power of simplicity. The reality consists of the different facets of life which will always strike a chord with people and I seek to balance these facets with our different projects.


 


Today Rohit’s online family is 2.3 million strong and it seems to be growing stronger every day! Rohit fell in love with filmmaking in the year 2006,  when he was shortlisted to assist the renowned director Subhash Ghai for the film ‘ Black and White’. Further in 2007, Rohit went on to assist Danny Boyle in the Oscar winning ‘Slumdog Millionaire’. Apart from this in 2011, Rohit started his own media house called Purani Dili Talkies (PDT) with his best friend and co-founder Nijo Jonson. Together they have created viral films like- ‘Waat the Fart’, ‘Kamera’, ‘Bewadey’ ‘ PDT Gyandu’ etc among other films.


 

Moreover, being a father and Uncle I chose to do awareness videos about the safety of children and other online scams which naive teenagers fall prey to. I am inspired by life!” He further adds, “ I feel the responsibility of making sure that these people who are trusting me with their time should receive quality content especially in today's times where awareness and entertainment go hand in hand. Entertainment and online consumption patterns have changed and while most people are on the side of entertainment, I tend to add a touch of reality and create awareness about issues that would affect me and my family. I see my online following as an extension of my family and feel a sense of responsibility towards them." This is the reason why Rohit frequently makes use of his platform to disseminate information on lingering contemporary social evils like- safety of children, debunking unverified information on social media, online scams involving naive teenagers and many more modern social issues.

 

He has also created a page called ‘Scam Saviours’ for people to come together as a community and spread awareness on scam related issues. This page is a melting pot of information around scams and other related issues, from people specializing in specific fields like, cyber crime to people who are our ‘next door neighbor’. Each one with their specific information to ensure safety and security for ourselves and our children. For Rohit Gaba the goal is to not just sensitize and make the maximum number of people aware of such social evils but to also help them keep their surroundings safe with the tips and tricks he shares with his audience through his films.

 

 

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