PopDiaries Media Company is an example of pure hard-work, smart skills and revolutionary ideas! Courtesy of the beliefs instilled by their leader, founder and CEO Pallavi Mukherjee
Pallavi Mukherjee, founder and CEO of PopDiaries Media
A Pop Culture Enthusiast media company that started out without much back-up of big investments or powerful connections, PopDiaries is a phenomenal example of self-growth through smart hard-work, artistic creativity and great team efficiency!
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Starting out at a very young age to make a mark in the industry without connections or investments from big resources; Pallavi Mukherjee has been constantly working behind the scenes of this company as the backbone and strength, glad to say without a doubt that they've made a breakthrough with their special content ideas!
So much so, that today, from Ayushmann Khurrana, Ananya Panday, Shah Rukh Khan to Dharma Productions and YRF, all major celebrities as well as biggest influencers in the industry, have come to recognise this company and praise it for its creative ideas and outputs.
While that was the brand Pallavi has created painstakingly for the past five years almost, Pallavi, herself wanted to become an entrepreneur worthy of changing the world. Since, a long time, she's seen people including celebs face criticism in the worst ways. Personally, none should have to face humiliation for carrying out their art & craft in a certain way.
Talking about the same, Pallavi stated, " I don't want to boast about it but from the time we entered the market, we created our niche with a positive way of reporting news, we broke the norm of putting sleazy, cheap headlines to grab eyeballs and following our footprints, major big portals have done the same, ever since then people can compare, there is hardly much cheap gossip headlines.
We are here to appreciate art and cinema and do healthy criticism and so we are doing that. We have introduced concept interviews and now every media channel is following it. So yes, in future i am planning to talk about social issues in a positive way to influence masses to take up positivity in dealing with extreme negative situations and express anger or criticism in a healthy way."
Although the whole idea culminated post the start-up of Popdiaries, they say somethings are better unplanned and so there was no real plan in place, PopDiaries Media was the creation out of love for good content. The 29-yr-old entrepreneur started her very career, doing what she loved the most and that being Bollywood, a culmination of that love for good content, and Bollywood created PopDiaries and, today that's what has been helping her run it until now!
When asked her one particular principle that she lives by, she revealed, "In the business world, no one is your friend and not everyone is your enemy, believe only in self and try to always be cautious about every smallest thing that's happening. Remember, that employees are your biggest support system, treat them like your family, and don’t believe in the worldly facts of distinguishing and differentiating your employees just because you are the 'boss'. Just be you, everyone's journey is not the same."
Well, with that piece of advice and a truly unique approach to content and cinema, Pallavi Mukherjee is definitely the next big thing to look out for, as this brilliant entrepreneur creates history with her very own, PopDiaries Media Entertainment Company.
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