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Home > Lifestyle News > Infotainment News > Article > Fashion Influencer Vishal Prajapati raises an initiative to render support to the Covid cause

Fashion Influencer, Vishal Prajapati, raises an initiative to render support to the Covid cause

Updated on: 17 May,2021 12:00 AM IST  |  Surat
BrandMedia | brandmedia@mid-day.com

Vishal Prajapati has decided to donate a certain amount from the sale of his clothing label. This donation will help provide relief to people in the form of oxygen cylinders, food, financial help, etc.

Fashion Influencer, Vishal Prajapati, raises an initiative to render support to the Covid cause

Vishal Prajapati

 Worried by the ongoing COVID pandemic, Fashion & Lifestyle Influencer from Surat, Vishal Prajapati has decided to donate a certain amount from the sale of his clothing label. This donation will help provide relief to people in the form of oxygen cylinders, food, financial help, etc. Every purchase made from now onwards on his online venture, Label by VP will help in amplifying support to the citizens grappling through such an unprecedented time.


Vishal Prajapati is one of the most rapidly growing social media and fashion influencers in India. The ability to blend aesthetic fashion with his passion sets him apart. He has a following of more than 761k on Instagram. His audience loves his bite-sized content on Instagram reels. His followers appreciated his style to an extent that eventually, Vishal, started his label brand to make his fashion reach his audience. His clothing line is unique, quirky and distinctive. Today, his label website has more than fifteen live products.


Very recently, Vishal Prajapati announced to further proceeds from the sale of his label brand to help in the fight against COVID. This announcement comes when India is facing its toughest challenge against the COVID virus. Vishal believes in giving back to the community with kindness and compassion.


In a candid statement, Vishal Prajapati said, "Being an influencer comes with a lot of responsibility. One has to be an influence in all ways. An influencer doesn't always mean that one has to be fancy and glittering all the time. It means that when things go south, we step up. We leverage our following for a greater benefit. Because it's the right thing to do. So a small percentage of sales from Label by VP will go directly to fund those in need right now. I'm humbled that my influence can do something concrete in this dimension. The nation needs us right now. We should do everything in our capacity. We hope to help as many people as we can!

Shubham Patil, Managing Partner of 'Label by VP' is also enthusiastic about this donation drive. He has been with Vishal for a long time, managing his activities and brand. Shubham mentioned, "Over the years, people have loved the content of Vishal which gave birth to the label as well. Within no time, Label by VP also gained massive popularity. But now, this is no longer just another clothing line. It's a medium through which we and our patrons are providing help to the distressed. It's the only right thing to do at this moment."

Harsh Jain, Campaign Executive is personally handling the implementation and smooth flow of the entire campaign procedure. He is zealous about the expansion of the initiative according to the details he has worked out. Harsh said, "India and its citizens are in desperate need right now. This initiative is a step to provide relief in that direction. Through this drive, we also aim to motivate the youth to take part in helping the nation- to be patriotic to the needs of their communities. That's how any nation survives. This campaign runs with the hashtag #MakeADifference We plan to take this to a global platform but right now, this small initiative can change a lot in the larger scale of events."

India needs all sorts of help and this announcement serves as a relief to the overwhelming citizens. 

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