Daya Entertainment Pvt. Ltd. roped in as creative agency for NECC

NECC (National Egg Co-Ordination Committee) is the world’s largest association of poultry farmers with a membership of more than 35,000 layer farmers and it plays a significant role for the betterment of egg industry in India

Recently it has placed Daya Entertainment Pvt. Ltd. as their creative agency for a promotional campaign in Odisha. The main objective for this campaign is to promote egg consumption in the state.

“Sunday Ho Ya Monday, Roz Khao Ande” has been a familiar tagline for every Indian household since its inception. The campaign just adds onto the legacy. Many celebrities like Sachin Tendulkar, Sunil Gavaskar, Rahul Dravid, etc. have been a part of the previous campaigns. The Odisha campaign films features two of the promising names from the Ollywood i.e. Sheetal Patra & Papu Pom Pom. Former skipper of the Indian Hockey Team, Dilip Tirkey too has played a cameo in one of the campaign films.

Dayanidhi Dahima, Founder & Managing Director, Daya Entertainment Pvt. Ltd. said: this campaign is an honest attempt to serve the viewers something fresh & new. It is a perfect amalgamation of entertainment & information. There were certain challenges producing the campaign film but challenges always give us the motivation required for achieving the unthinkable.

Daya Entertainment Pvt. Ltd. is one of the leading ad agency & production houses of Odisha. The agency has produced three Hindi short films named Nawab, Antarvasna & Sita. All of them bagged nominations in the Filmfare Short Film Awards. Antarvasna & Sita got the glory of being selected in the Cannes Short Film Corner 2021 (Court Metrage). In year 2020, DEPL activated a brand campaign for Odisha Tourism named “Odisha By Road”. The agency has also produced 200+ ad films in their career span. The top management of the agency has Sibasis Nayak as the Director and Kabir Sethmajhi as the Co-Founder & Executive Producer.

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