Misinformation about breast cancer is not a novel phenomenon, however the growth of the Internet and social media has amplified its dissemination
Image for representational purposes only. Photo Courtesy: iStock
The internet and social media as resources for credible data on Breast Cancer are tainted with health misinformation and sorting for qualitative, evidence-based, reliable, and trustworthy information is a mammoth task. However, to achieve favourable results, it is crucial to steer clear of inaccurate health information regarding breast cancer that is commonly found on the internet and social media platforms. As a significant health concern affecting millions worldwide, breast cancer prompts individuals to seek information and support online. Yet, the pervasive presence of health misinformation about breast cancer can lead to serious consequences, putting people at risk. This paper delves into the challenges posed by health misinformation surrounding breast cancer and emphasises the significance of seeking accurate information from reliable sources.
ADVERTISEMENT
The Deceptive Breast Cancer News on the World Wide Web -
Online platforms have been inundated with bogus promises of "miracle" cures that are purportedly all-natural and free of adverse consequences, despite the lack of supporting data. Patients who are misinformed may be led away from beneficial evidence-based treatments, jeopardising their health. Furthermore, conspiracy theories about the origins, therapies, and prevention of breast cancer are amplified on social media, which undermines confidence in conventional medical procedures and prevents people from getting timely and adequate medical care.
Moreover, misleading dietary recommendations touted on social media as treatment remedies or preventatives for breast cancer frequently lack adequate scientific backing, which may result in subpar disease therapy. Breast cancer myths such as its sole genetic basis, gender exclusivity, and prevalence in older women can lead to serious consequences. Finally, patients may be discouraged from obtaining medical advice or going through necessary screenings as a result of fear-mongering social media messages that unnecessarily cause them to feel anxious and distressed. Given the prevalence of such false material, it is crucial to exercise caution and rely only on trustworthy websites while looking for information about breast cancer online. It is recommended to consult with a doctor before referring to such websites.
The Impact of ubiquitous health misinformation on breast Cancer -
Misinformation about breast cancer is not a novel phenomenon, however the growth of the Internet and social media has amplified its dissemination. Numerous studies have examined the volume of erroneous, inaccurate, or deceptive information regarding breast cancer that is shared on well-known social media platforms. Besides that, research examining articles shared on the internet discovered that one in three papers addressing common malignancies, such as breast cancer, included misinformation.
People's propensity to gravitate towards erroneous information further exacerbates the problem, making it challenging to halt the spread of misleading information. For instance, studies observing YouTube videos about cancer found that inaccurate videos received more views and positive feedback than accurate ones. As a result, the significant impact of online misinformation on medical decision-making and overall health underscores the need for in-depth research to develop effective strategies to address this crucial issue.
The Perils Associated with Breast Cancer Misinformation -
For ensuring the best outcomes for patients, it is crucial to provide appropriate and evidence-based treatment for breast cancer. However, promoting unproven therapies or cures as substitutes for established therapies might have negative consequences. According to research, people who choose complementary or alternative cancer treatments over standard cancer care may be at an increased risk of dying. However, it is difficult to analyse the precise impact that social media played in influencing these choices, it does highlight the potential risks of inaccurate information in the management of cancer. To effectively combat breast cancer and its impact on patients' well-being, it is essential to provide reliable and precise information.
Navigating the Truth on Breast Cancer: Addressing the Challenges-
Ascertaining the veracity of viral information can be a daunting task. Recognising fraudulent information from content that is supported by facts can be difficult, particularly in fields that are rapidly evolving, such as oncology. The problem is made worse by the fact that most social media platforms lack easily accessible tools for evaluating the reliability of sources, allowing false information to spread unchallenged. In such a scenario, seeking guidance and advice from a medical professional can prove to be a valuable resource. They can be a trusted advisor who can assist you in making informed decisions about your health.
Go with the Established Breast Cancer Therapy -
In the age of social media, patients are increasingly turning to online platforms for health information and peer support. Social media can offer various benefits, including information gathering, shared experiences, and advocacy. For breast cancer patients, engaging in online communities can only provide psychological support and a sense of connection during their cancer journey.
Please note that providing patients with appropriate therapy for breast cancer is of the utmost significance. This treatment must be supported by solid data from reputable sources. Evidence-based management is essential for improving patient outcomes and making sure they get the best treatments available.
The "Evidence-Based Management of Cancers in India - EBM 2023," a Tata Memorial Centre event, organized a forum for gathering and disseminating the most recent oncology research. Furthermore, prestigious groups like the European Society for Medical Oncology (ESMO) organised conferences like "ESMO Breast Cancer 2023," which promoted discussions on the most recent advancements in breast cancer diagnostics, biomarkers, and treatments, fostered innovation, and improvement in patient care. Utilising evidence-based techniques, healthcare professionals can create individualised and successful treatments for patients, guaranteeing the highest quality of care.
Breast cancer and the online resources: Balancing the Perks and Concerns-
In the social media era, patients are more commonly turning to online resources for support and information about their health. Social media offers breast cancer sufferers countless benefits, including the ability to learn from others' experiences, share their own, and feel connected to those going through the same thing. Engaging in online communities can foster connections and provide therapeutic support. It is crucial to remember that while this support may be beneficial, it cannot replace the prescribed medical treatment.
Additionally, it is crucial to approach social media with discernment. Even though social media might be useful when handled properly, the acumen and ability to differentiate nevertheless remain an issue. The impact of social media on patient care must therefore be understood by healthcare practitioners, who must also advise patients about the pitfalls of misleading information. Therefore, striking a balance between leveraging its advantages and being vigilant about accuracy is paramount.
(Dr. Saumya Saluja - Surgeon and Health educator with The Healthy Indian Project (THIP), a Health Literacy Platform)