Jeetujayson says comedy can portray anything in a better light be it terrorism or pitching a boring product to an ice cold audience or making funeral homes more palttable on social media.
Jeetujayson Raju
PR is defined as the professional maintenance of a favourable public image by a company or other organization or a famous person. If this is true then at least in theory it should be possible for PR to be able to maintain a positive image for even the most morbid businesses or organisations in this world. For example like funeral homes and terrorist organisations. Jeetujayson Raju is a celebrity PR agent and has worked with celebrities like Chase Tang, Keith Mason and several businesses to rebrand themselves to become an authority in their respective niches. PR is not just used to build an authoritative image it is also used to clean up a bad image. Which is going to be the focus of this article.
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Jeetujayson says comedy can portray anything in a better light be it terrorism or pitching a boring product to an ice cold audience or making funeral homes more palttable on social media.
The following are some funny examples of PR being infused with comedy to make extreme or boring things more appealing.
If terrorists used PR to improve their image a bit how would they do it?
If Al-Qaeda had a creative PR team it would have a creative tagline something like. “Controlling overpopulation since 1988” and the organisation's message would be something like “We all know overpopulation is an issue but no one wants to solve it. So we decided to take up this responsibility. We don’t have an infinity gauntlet so we make do with what we have like airplanes, IEDs, explosive jackets etc.” The job recruitment would read “We also offer internships so if you are looking for an adventurous job we are right in the middle of a desert. If you manage to reach here you are one of us”
Let's take another example of funeral homes. It's a pretty grim business. How can PR portray this in a better light?
It might seem hard to make this funny or appealing but it's not impossible. Take the company tagline it could be “Everybody is a custom whether you like it or not”
The company message could be “We don’t advertise we just wait for you to run out of time”
The job posting would say “No need for any special skill or talent, the customers we have are really cooperative. They don’t say a word”
Public relations requires lateral thinking, says Jeetujayson Raju.
It's long term use in national propaganda are great examples of that. One of the best examples is the rebranding of potatoes. Potatoes were not a popular vegetable in Germany in the 18th century. King Frederick the Great wanted the Germans to integrate the potato into their diet to prevent food shortages in case of famine. Having multiple sources of carbohydrates would prevent civil unrest. But people didn’t like it, it didn’t look very pretty or tasted special. He tried to force people to adopt it. But people refused to eat potatoes and there are even reports of people being executed for refusing to grow potatoes. So, what did King Frederick do? He declared the potato a royal vegetable and said no one but the royal family could eat it. He had potatoes planted in royal gardens and guarded day and night. But with a secret instruction to not guard it very well. And if the 18th-century people knew one pretty safe rule in life, it was that anything that is worth guarding is worth stealing. Before long there was a massive underground potato growing operation.
There are many such examples, in fact you can make your boring email campaigns and cold pitches more appealing so that people actually like the fact that you interrupted their day to day life. For example you could start the email or cold message with an amusing opener like this “Hi, I thought of messaging you but then I remembered my mom telling me when I was 3 years old, don’t talk to strangers. So this is me disappointing my mother again!” It drastically improves the response ratio and people actually compliment you for not being boring. “And this is something that I have actually field tested in the real world again and again with great results.”
You could learn more about PR and how to rebrand something in a positive way on Jeetujayson Raju’s social media. He has been helping many people and organisations build more appealing brands in all kinds of industries and niches except for politics and religion. His primary focus has been the entertainment industry and online businesses.
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