Alt Balaji is one of India's leading digital entertainment platforms
Ekta Kapoor
In what came as a surprise, leading producer Ektaa R Kapoor took to Instagram on Friday to announce that she and her mother Shobha Kapoor have stepped down from their positions as the heads of Alt Balaji. Alt Balaji is one of India's leading digital entertainment platforms. The press release that she posted said, that while the process of stepping down started last year, Alt Balaji now has a new team to take over. This decision is a strategic one to focus on their other ventures.
The release said, "AltBalaji, one of India's leading digital entertainment platforms, officially announced today that Ektaa R Kapoor and Shobha Kapoor have stepped down from their positions as the heads of the company. While the process of stepping down started last year, Alt Balaji now has a team to take over. This decision is a strategic one to focus on their ventures. The company is pleased to announce that Vivek Koka has been appointed as the new Chief Business Officer of Alt Balaji. Under Mr. Koka's leadership, Alt Balaji aims to follow their footsteps and continue its strong track record of delivering high-quality, original content to its audiences."
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Ektaa also posted, “Good luck team #alt. Will always share ur posts and lend any support needed! Let’s welcome the new management.”
Friends and colleagues took to the comments section to show their support. Sonam Kapoor commented, "You’re the best .. love you" along with a heart emoji. Sussane Khan wrote, "To greater conquests my friend full power to you and @altbalaji to grow bigger n stronger" along with several emojis. Huma Qureshi too showered love on her friend.
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