Taapsee Pannu, Sushant Divgikar and many celebrities come forward in support of ‘MTV No Fever Sale’, a celebrity closet fundraiser for Covid-19 relief.
Taapsee Pannu and Shilpa Shetty/picture courtesy: Yogen Shah
As the nation continues to reel under the Covid-19 Crisis, the need for communities to come together towards helping each other has never been more imperative. India’s leading youth entertainment brand, MTV has always been at the forefront of inspiring positive change and channelling the power of collaboration. As the first chapter of its latest MTV Cancel Covid initiative, the brand in collaboration with an online e-commerce platform that supports fundraising for social causes, has launched MTV No Fever Sale - A celebrity closet fundraiser.
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Set to go live in July, MTV No Fever Sale will let fans shop from the closets of some of the renowned actors, singers and influencers from the entertainment industry such as Rannvijay Singha, Taapsee Pannu, Shilpa Shetty, Sunny Leone, Raftaar, Sushant Divgikar, Terence Lewis, Sanjay and Maheep Kapoor, Neha Sharma, Varun Sood, Divya Agarwal, VJ Gaelyn, Nikhita Gandhi and many more. These celebs have come forward to donate clothes, accessories and memorable items owned by them for their fans to get a chance to shop for a cause. The initiative is an endeavour to mobilise the youth of the country and utilize their love for shopping for the greater good – “Shop for a Cause.”
Taapsee Pannu shared with mid-day.com, “Given the times we are in, every contribution towards the betterment of society and the planet is worthwhile. When we emerge from this pandemic, we don’t want an environmental crisis to hit us. That’s why a habit of conscious shopping helps. I’m happy to have gotten the opportunity to contribute a few special pieces from my wardrobe for the MTV No Fever Sale. Shop for a cause. We’re in this together.”
Sushant Divgikar also stated, “In times like these, it is important to be united and support in whatever way we can. Covid-19 has impacted many lives and I feel it’s my duty to help people in need. I’m delighted to be a part of an initiative that not only extends help to the larger community during the pandemic but also encourages the need for sustainable living through pre-loved shopping.”
The fans can look forward to some of the most loved items of their favourite actors. The sale will have Taapsee Pannu’s fashionable black jacket and a white shirt she wore for the promotion of her new film, Shilpa Shetty’s gorgeous dress, Sunny Leone’s stunning skirt and top outfit worn on one of the seasons of MTV Splitsvilla, Sushant Divgikar’s scintillating sequin shirt dress, Raftaar’s swanky cap and shoes, Rannvijay’s trendy sneakers, Varun Sood’s stylish jackets and shoes, Aparshakti Khurana’s funky shirt and a classy hat, Darshan Raval’s cool jackets, and so much more, that will give the fashion-conscious shoppers a chance to own their favourite celebrity’s belongings and extend help to those in need.
The ground-breaking initiative also brings to light the ever-evolving phenomenon of pre-loved sustainable shopping, which addresses the impact of the carbon footprint on the planet and the need for a cleaner environment.
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