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Debina Bonnerjee: Relatibility is the xfactor to creating good content

Updated on: 11 November,2020 06:04 PM IST  |  Mumbai
mid-day online correspondent |

Over the years actress, Debina Bonnerjee has managed to create a strong niche for herself

Debina Bonnerjee: Relatibility is the xfactor to creating good content

Debina Bonnerjee

Over the years actress Debina Bonnerjee has managed to create a strong niche for herself as one of the fine and very influential digital content creators.


Not only restricting herself to Instagram, but Debina has also targetted other digital mediums like youtube as well, where her content is being loved and watched by people from different age groups, different sectors and from different parts of the world as well!


With all the trying, testing, and experimenting with content creation over the years, Debina has finally mastered the art of picking out finesse and quality-oriented content over quantity, which she personally feels has helped enhance her own way of putting out content for people to see.


Speaking about the importance of 'Quality' content on digital platforms, Debina shares,"The digital space is currently one of the biggest platforms for showcasing content, which I feel has gotten a lot more mileage and an even bigger boost through the pandemic. For me though, my association with the digital space goes back a long long way! I started creating my own kind of content years ago, with a lot of trial and error, a lot of experimenting with what kind of content I should put up or not put up, initially shooting from a phone and eventually upgrading myself to a very poised DSLR after getting first hand experience of how content should be shot at various influencer meets, and so much more which I have now finally mastered the art of using!".

"In the initial days my content was very restricted to things like what I was doing in the day or where I was heading off to, but after getting some great exposure at influencer meets across the world that I have fortunately gotten a chance to a be a part of, it made me realize that it is not just quantity that grabs eyeballs, but moreover quality and importantly reliability that eventually gets its due. Quality and content which is relatable to current times, selected age groups and which can help build a strong connect with people, is the xfactor to good content creation, something which I have managed to learn well and incorporate into everything that goes up on my digital platforms. This has also majorly helped me in successfully becoming one of the few influencers who currently has the most recall value with brands from various beats."

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