Squid Game trumps Game of Thrones, garners 17 billion views on YouTube

The viewership comes from numerous types of video content, including official trailers and clips from the series, fan recreations of iconic moments, real-world challenges inspired by the plot, and even narration of user-generated video games based on the property

Netflix's South Korean sensation 'Squid Game' has eclipsed HBO's juggernaut 'Game of Thrones' on YouTube, attracting a staggering 17 billion views across a spectrum of long- and short-form videos, according to the content analytics firm Vobile.

The viewership comes from numerous types of video content, including official trailers and clips from the series, fan recreations of iconic moments, real-world challenges inspired by the plot, and even narration of user-generated video games based on the property (found on services like Roblox), reports 'Variety'.

"In 10 years looking at YouTube, we've never seen anything quite like this," Jared Naylor, Vobile's vice president for audience development, told 'Variety'. The company identifies and analyses how intellectual property is shared and co-opted in the digital space.

Vobile estimates that the 17 billion views have come from 129,000 uploaded videos, including traditional long-form YouTube clips and their recently-launched TikTok competitor YouTube Shorts. Those videos also count 533 million engagements (likes, dislikes and comments).

Compared with these phenomenal numbers, 'Game of Thrones', which had a decade to amass its fan army as opposed to the roughly eight weeks 'Squid Game' has been in play, attracted 16.9 billion views from 420,000 uploaded videos, and an estimated 233 million engagements.

Also Read: 'Squid Game' creator shares he intended to 'target global audience' from start

This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever

"Exciting news! Mid-day is now on WhatsApp Channels Subscribe today by clicking the link and stay updated with the latest news!" Click here!