Hasbro, owner of the Transformers brand, has filed a lawsuit accusing Warner Bros and DC Comics of trademark infringement
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Hasbro, owner of the Transformers brand, has filed a lawsuit accusing Warner Bros and DC Comics of trademark infringement.
The suit claims that the DC Bumblebee, a teenage girl with the power to shrink, could easily be confused with the autobot Bumblebee reported online portals. The Bumblebee character is set to star in the first Transformers spin-off, which is due in theaters at Christmas 2018.
The company is now seeking to stop the sales of Bumblebee toy, which is part of the DC Super Hero Girls line of action figures.
DC Comics and Warner Bros. announced the DC superhero girls franchise in April 2015 as a partnership with Mattel. The TV series began airing in October 2015. It features younger versions of DC superheroes, including Batgirl and Harley Quinn, as they attend high school.
Hasbro filed for a trademark on the Bumblebee name on July 15, 2015, and the trademark was registered on December 22, 2015.
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