In the commercial, Alia's character, a bride, is seen wondering if women were 'paraya dhan' (someone else's wealth) meant to be given away to a man during 'Kanyadaan'
Kangana Ranaut and Alia Bhatt. Pics/Satej Shinde, Datta Kumbhar
Kangana Ranaut, most recently seen in the Jayalalitha biopic 'Thalaivii', called out Alia Bhatt and her commercial for a jewellery brand that questions the tradition of 'Kanyadaan'.
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In the commercial, Alia's character, a bride, is seen wondering if women were 'paraya dhan' (someone else's wealth) meant to be given away to a man during 'Kanyadaan'. The bride declares at the commercial's end: "'Kanyadaan nahin, kanya maan' (Don't give away your daughter as a gift; give her respect)."
Kangana put up a long post on her Instagram account, highlighting the importance and history of 'Kanyadaan' in Hindu culture. She also accused the brand of engaging in "anti-Hindu propaganda" and asked her followers to seek a ban on the advertisement.
In the caption, Kangana wrote: "Humble request to all brands... don't use religion, minority, majority politics to sell things... Stop manipulating naive consumers with shrewd divisive concepts and advertising."
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In another post, where she explained Hindu marriage traditions, she added in the caption: "Don't become a pest who loves to abuse and condemn Hinduism just because it is the most tolerant religion."
Also read: Kangana Ranaut has no qualms about non-stop shooting schedules
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