Sequoia-backed health and wellness platform HYUGA teams up with Katrina Kaif to get India one step closer to being healthier!
Katrina Kaif's Instagram
As India starts to prioritise health and fitness, a specialist one-stop destination for authentic health and wellness products is an idea whose time has come. That vision has taken the shape of Hyugalife: the brainchild of ex-Nykaa CFO Sachin Parikh, along with co-founders Anvi Shah (ex-Unilever) and Neehar Modi (ex-Amazon). The parent company, Pratech Brands, have raised $3 million led by Sequoia India's Surge and is now all set to encourage India to be happier and healthier.
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The platform entered into a partnership with the country’s leading actor, entrepreneur and fitness icon Katrina Kaif to help them reach their goal.
Anvi Shah, CEO, adds, "Our vision is to improve our country health standards by offering authentic health and wellness products at the audience’s convenience by creating a one stop market place. We are thrilled to have Katrina Kaif as an investor and partner so we together can help achieve our mission"
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Speaking about the partnership, Katrina said, "I am firm believer that fitness isn’t simply about working out or just having a nutritious diet, it’s a way of life. With an aim at promoting and maintaining a healthy lifestyle, the platform is offering high-quality, authentic products at our fingertips. I look forward to working with the team to help bring their vision of a healthier & happier India to life."
Meanwhile, the actress was spotted at a special screening of 'Mrs. Chatterjee Vs Norway' that was held at the YRF Studios for Rani Mukerji's friends and colleagues from the film fraternity, last Wednesday. Making it a starry affair, many biggies from the entertainment industry flocked to the studio in all their glory to show their support for Mukerji's most-awaited next which is set to release this Friday, March 17. Right from Katrina Kaif to Kapil Sharma, the screening was graced by the who's who of showbiz.