Special campaign, starring Akshay Kumar and Bhumi Pednekar, chosen by UN to spread the message of nature conservation on World Environment Day.
Bhumi Pednekar
On May 27, mid-day reported that several Bollywood stars, including Akshay Kumar, Bhumi Pednekar and Sachin Tendulkar, have come together for 'Dharti Ka Dil', a music video that is supported by the United Nations and the Ministry of Environment, Forest and Climate Change. Encouraged by the immense traction that its teaser got, the United Nations Environment Programme (UNEP) has chosen the video to lead their campaign on World Environment Day tomorrow.
Akshay Kumar
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Environmentalist Asif Bhamla, who organised the initiative through Bhamla Foundation, says, “India’s [entry] will be the main lead campaign that will be [promoted] on the global handles and outreach programmes of the UN and UNEP. Pakistan is the global host for World Environment Day this year. Once it is posted on the UNEP platform, every country will [translate] it in their language. Dia Mirza, Ali Fazal and Richa Chadha joined the campaign after [watching] the teaser.”
Asif Bhamla
Being part of the single was a no-brainer for Pednekar, who champions the green cause. The actor, who opens the video with Kumar, says, “We’ve seen the damage that we’ve caused to our fellow species with whom we share the planet. We must pledge to make the planet a better place to live in.”
Also Read: Bhumi Pednekar: Important to help each other in crisis
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