Ranbir Kapoor's attempts to highlight a salesman's life through his latest outing "Rocket Singh - Salesman of the Year" have gone awry, as the film has fallen flat at the box office.
Ranbir Kapoor's attempts to highlight a salesman's life through his latest outing "Rocket Singh - Salesman of the Year" have gone awry, as the film has fallen flat at the box office.
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Produced and distributed by Yash Raj Films (YRF), the film has been directed by Shimit Amin and written by Jaideep Sahni of "Chak De! India" fame.
"The content is not being appreciated, as the second half is being called very slow and dull and the climax is being considered to be not at all satisfactory," he added.
Yogesh Raizada, corporate head, Wave Cinemas echoed the same view.
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"The weekend was only close to 70 percent while Monday it has fallen close to 40 percent," he added.
The movie is the debut vehicle of Shazahn Padamsee, daughter of ad man Alyque Padamsee and singer Sharon Prabhakar. Gauhar Khan and Sharon also play pivotal roles in the movie.
"The film has been a disappointment for the industry," said Delhi-based distributor Joginder Mahajan.
The movie also killed Ranbir's chances of a hit hattrick after delivering two back to back hits with "Wake Up Sid" and "Ajab Prem Ki Ghazab Kahani".