Here comes the bride, all dressed in white. Not any more. From pink gowns and back-less cuts to stylish shrugs, the bridal gown is going experimental
Designed by Christian Heritage
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From the makers of Mary Kom's gown
The store Christian Heritage was opened in 1990 by Hem Gaur. It offers dresses starting at Rs 16,000 and going up to over a lakh and half. The store also makes customised gowns including one that they made for Olympian MC Mary Kom.
"Mary had approached my father in Delhi, where we have our other store.âÂu00c2u0080Âu00c2u0088She had a discreet wedding," shares Vineet Gaur who currently runs the store. "We stock fabrics too. Tube gowns are in and so are backless ones. Many brides choose to wear these with Bolero jackets and shrugs due to restrictions at churches," he adds. The store claims to have created gowns for brides from over 62 countries. In the evening gown selection, too, people are keen to experiment these days. While black will always remain the favourite, we have people asking for bold colours like red and blue too," says Gaur.
AT: Shop 36, Kamdar Housing Society, Vile Parle (E).
CALL: 9833478956
email: mumbaibridals@gmail.com
Designed by Michelle Rodrigues
Make way for the ball gown
Michelle Rodrigues started designing wedding gowns five years ago. Her business venture took shape as a result of her search for her own bridal gown. "I was looking for a wedding gown and didn't find anyone who could match the brief and reproduce what I had in mind," shares Rodrigues adding, "That's when I decided to start the business to help girls realise their wedding dress dream."
According to Rodrigues, most people bring designs they have spotted in international magazines. Pinterest is a greta platform too. "Some of my clients come with an open mind and ask me to suggest a style that would suit their body type. The more conservative brides choose white while off-white is a commonly chosen colour these days. Ball gowns are also doing really well. They add to the fairy tale feel," she says.
AT: Veronica Road, Bandra (W).
CALL: 7710990757
email: michellerodrigues@gmail.com
Designed by Kimberly Vivien Dias
Pink gowns and low backs
Kimberly Vivien Dias, 24, got into the business of wedding gowns three years ago. "Recently, a bride asked me to do a pink gown with white lace. Low backs and Mermaid-style gowns are the flavour of the season," she says. A dress made by Dias could set you back by a minimum of Rs 20,000 (including the cost of the fabric). "I do a whole range of Indian gowns too. The common trend here is Indo-Western designs that can be worn on multiple occasions," she adds.
AT: 303, third floor, Silver Sands
Society, SK Bole Road, Agar Bazar, Dadar (W).
CALL: 9829259272
email: kim.dias46@gmail.com
Backless gowns are the latest trend
Done in a week's time!
Dilhia D'silva has been making wedding gowns for over 30 years, and has seen trends come and go. "Transparent patches — on the waist, back or shoulders — is in. You can wear these with stoles and shrugs. While white works for European and American complexions, off-white suits the Indian skin tone," says D'silva Her speciality is that she can stitch a bridal gown in a week. "Most times, the the last-minute ones turned out beautifully.
AT Bazaar Road, Bandra (W).
CALL 9819471550
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