Get a Karate chop

Now get ready to watch The Karate Kid in action on your mobile phone. SPE Films India along with MiD DAY is using the QR code technology to promote this film that is due to hit theatres on June 11.

Now get ready to watch The Karate Kid in action on your mobile phone. SPE Films India along with MiD DAY is using the QR code technology to promote this film that is due to hit theatres on June 11.
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This is the first time that the QR code is being used commercially to promote a film. Says Bhavesh Thakkar, director marketing, SPE Films India, "A film like The Karate Kid is best enjoyed in an audiovisual mode so our marketing challenge has always been how to achieve this through the print medium.
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Thanks to the QR code we have been able to ensure that readers and fans can not only view the attractive creative but also experience the magic and action of the movie on their own personal mobile."
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So make sure you catch the ad and download the promo pronto.u00a0

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