With her recent record at the box office, as expected Deepika Padukone has raised her endorsement fee
Insiders from the ad world say that Dippy recently charged a whopping Rs 6 crore for greenlighting a beauty soap ad, taking over the mantle from Katrina Kaif.
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Pic/Santa Banta
Sources from the company say Kat was paid Rs 4 crore while she was the face of the brand.
An insider says, “We were in talks with Deepika since many days and things finally fell into place. She has signed the contract and asked for R 6 crore. Considering her recent success, we agreed to pay her the amount.”
Just a while ago, Sonam Kapoor and her Raanjhanaa co-star Dhanush shot for an ad for the same brand. Insiders say Ms Kapoor was paid a little upward of Rs 2 crore for her dates for the shoot.
Deepika remained unavailable for comment. u00a0
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