Box office: Anushka Sharma's Pari holds steady on day 3

The film has set a new benchmark in the Hindi horror genre

Pari's poster

Anushka Sharma starrer Pari, a horror flick, collected 15.34 cr. nett over the weekend on the Indian Box Office. The film has set a new benchmark in the Hindi horror genre. Riding high on positive reviews and strong word of mouth, Anushka Sharma starrer Pari held on to its steady performance on Sunday (Day 3) to nett 5.51 cr. on Indian Box Office. Thus, closing the weekend at 15.34 cr.

Pari's Day wise India Box Office Nett collections:

Day 1: 4.36 crores

Day 2: 5.47 crores

Day 3: 5.51 crores

Total Weekend: 15.34 crores

The film thus set a new benchmark in the Hindi horror genre with a GenNext Bollywood A-lister headlining the act for the very first time in a film of this genre.

Says co-producer Arjun N Kapoor of KriArj Entertainment "We are extremely satisfied with the release weekend performance of PARI. Despite the truncated nature of this weekend (due to Holi festivities and the trade strike in many south markets), the film was able to hold the business, riding on good audience response after opening to rave reviews. A unique storyline, catchy atmospherics and superb performances, especially Anushka's, made it an exciting watch. To add to it, our unique marketing strategy of building the 'atmospheric horror' through screamers, teasers and other on-ground activations piqued the audience interest right up to its release."

Also Read: Anushka Sharma's Pari Recovers Cost Of Production Even Before Its Release

Catch up on all the latest entertainment news and gossip here. Also download the new mid-day Android and iOS apps to get latest updates

"Exciting news! Mid-day is now on WhatsApp Channels Subscribe today by clicking the link and stay updated with the latest news!" Click here!