'Masaan' director Neeraj Ghaywan's first TV ad high on emotion

Neeraj Ghaywan, whose directorial film 'Masaan' has garnered critical acclaim, has made his first TV commercial titled Fuelled By Love for British Airways

Neeraj Ghaywan, whose directorial film “Masaan” has garnered critical acclaim, has made his first TV commercial titled Fuelled By Love for British Airways.

Neeraj Ghaywan

“My first commercial A short film that I directed for British Airways: #FuelledByLove. Anandi and Helena's story,” Ghaywan tweeted.

The video showcases the story how a British Airways crew member named Helena falls in love with India during her first visit to the country and also her emotional connect with one of the passengers, an old woman named Anandi.

A high on emotion video, the ad has touched the right chords of people who have taken to Twitter to express the gamut of feelings they experience after watching it.

One user posted: “Dear British Airways you made me emotional with this #FuelledByLove video. Heart touching and caring! Kudos guys."; while another wrote: “Smart emotional branding work from Ghaywan and British Airways showcasing the human side of BA (British Airways) #fuelledbylove.”

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