The brand has been pushing the boundaries and consistently delivering disruptive campaigns.
Raghav and Harshvardhan
The advertising world is buzzing after the dramatic reveal that the viral fight between Bollywood stars Raghav Juyal and Harshvardhan Rane was an elaborate stunt orchestrated for the launch of moto edge 50, now available on Flipkart. The leaked video of the fight between the two action heroes that made the rounds on the internet, was actually a clever campaign to highlight the military grade toughness of the phone that remained indestructible.
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Raghav Juyal, loved for his journey from "Dance India Dance" to action-packed films like "Kill" and Harshvardhan Rane, celebrated for his roles in “Sanam Teri Kasam”, “Haseen Dilruba” & an action film "Dange" were perfectly cast for this high-stakes campaign and showcase of a fight. The big reveal came when both Raghav and Harshvardhan took to Instagram, sharing the full video and declaring, “Iss fight ka asli hero toh moto edge 50 tha,” showcasing that this is the toughest and most durable phone of 2024.
Flipkart has once again demonstrated its prowess in innovative advertising with this bold campaign. This high-energy drama effectively demonstrated the phone’s ability to withstand extreme impacts, leaving audiences both entertained and impressed.
This campaign is the latest in a series of creative marketing strategies from Flipkart. The brand has been pushing the boundaries and consistently delivering disruptive campaigns. These efforts are proof that brands can take creative bets and leverage latest trends and platforms. Industry insiders are praising the campaign’s bold approach, blending real-life intrigue with marketing savvy.
The moto edge 50 is designed for those who seek adventure and live life boldly. Now available on Flipkart, this phone is poised to set new standards in the smartphone market.
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