One delighted recipient shared their experience on social media: “Received this freebie from Urban Company with my Instamart order, and it had me cracking up!”
Urban Company’s Cheeky ‘Dimaag ka Dahi'
India is glowing with excitement as Diwali draws near. Yet, the festive cheer is often tempered by the stress of getting homes ready and finishing lengthy to-do lists. Taking note of this common sentiment, Urban Company has launched a clever campaign that’s capturing attention online.
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The campaign centres around a quirky freebie: a tub labelled ‘Dimag Ka Dahi’ (literally, ‘brain yoghurt’). This playful take on the common Hindi phrase used to express mental exhaustion has struck a chord with many users online.
One delighted recipient shared their experience on social media: “Received this freebie from Urban Company with my Instamart order, and it had me cracking up!”
The individual shared, “We all know when moms are like, ‘It’s Diwali, clean the rooms, shelves, and fans, and there’s much more chaos with so many relatives coming in’. As a kid, I hated these tasks, and I used to think, ‘Only if someone could do it for me, I’d get more time to do things I love, like making rangoli, shopping, etc.”
This freebie cleverly taps into the universal experience of pre-Diwali stress. From painting homes to decorating and buying new clothes, the festive to-do list can seem never-ending. This preparation anxiety, once faced by our parents, continues to challenge our generation as we juggle daily responsibilities with festive preparations.
This initiative serves as a gentle reminder that it’s okay to seek help. Urban Company offers a range of services designed to ease the Diwali preparation process. It presents itself as a partner for handling the pre-festival craze, offering everything from salon services to light and flower installation and home cleaning and painting.
This ‘Dimag Ka Dahi’ tub has sparked conversations on Twitter and LinkedIn, with many users sharing photos of their unexpected freebies. After all, Diwali is about celebration, not stress, and sometimes, it’s worth remembering that it’s okay to ask for a helping hand.
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