This stylish new space is the embodiment of her brand’s philosophy-combining traditional elegance with modern design.
Shweta Aggarwal
Shweta Aggarwal has opened the doors to her much-anticipated flagship store in the upscale neighborhood of Chattarpur, New Delhi. This stylish new space is the embodiment of her brand’s philosophy-combining traditional elegance with modern design. The store is a luxurious destination for fashion lovers, showcasing some of her most iconic collections. In this exclusive Q&A, Shweta discusses her journey, the inspiration behind her label, and what customers can expect from the new flagship store.
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What inspired you to start the Shweta Aggarwal label?
I wanted to redefine ethnic dressing for the modern woman and create ensembles that truly reflect their individuality. I envisioned a brand that stood for elegance, innovation, and craftsmanship.
Can you describe the journey of your brand from its inception to the opening of your flagship store in Chattarpur, New Delhi?
The journey of our brand has been a remarkable evolution. When I launched the Shweta Aggarwal label in 2016, I wanted to create more than just a fashion brand; I envisioned an experience rooted in elegance, innovation, and craftsmanship. Over the years, with dedication and a loyal clientele, the brand steadily grew, allowing us to expand our reach and refine our vision. Opening the flagship store in Chattarpur was the culmination of years of hard work and a dream long in the making. I always envisioned a space that would mirror the vibrancy and warmth of our collections, and this new store does exactly that. From a small studio to a full-fledged fashion destination, this journey has been about staying true to our ethos of innovation while creating a welcoming, luxurious experience for our customers.
What sets the Shweta Aggarwal label apart from other fashion brands?
Our label rethinks extravagant style and the client experience in India by offering the most luscious outfits, catering to high couture connoisseurs, and showcasing never-before-seen designs. Our collections include everything from birthday party ensembles to glamorous lehengas and gowns with a Western touch. Over the years, celebrities like Shamita Shetty, Debina Banerjee, Rashami Desai, and Mugdha Godse have adorned our styles. With a growing presence in multiple cities, we now proudly ship worldwide.
What can customers expect when they visit your flagship store?
Customers can expect to experience fashion in a welcoming, luxurious setting. The store features elegant touches like the iconic oval mirror and a sunlit trial room. Visitors can explore our collections, including Meraki, Hope, Stroke by Stroke, and the upcoming Gen Alpha collection. They can also see our Hall of Fame, which showcases our proudest achievements and featured publications.
What inspired the Gen Alpha Edition, and how does it capture the bold spirit of today’s youth?
The Gen Alpha Edition is something truly different for us. This collection came to life by looking through the eyes of Gen Alpha and capturing their bold, creative spirit. It’s fresh, honest, and speaks about their personality. You’ll see some really unique styles that you’ve never seen before-think intricate details with a youthful edge. Every piece feels like a reflection of today’s generation-vibrant, statement-making, and unapologetically individual. A collection with styles suited for many generations inspired by alpha generation.
Can you tell us about the creative process behind your collections?
Each collection begins with an idea, often inspired by nature, art, or cultural heritage. I collaborate closely with my team to bring these ideas to life, focusing on intricate details, patterns, and textures. Every piece goes through several stages-from sketches to final production-with a strong emphasis on craftsmanship and storytelling.
What role does craftsmanship play in your brand?
Craftsmanship is at the heart of everything we do. We believe in the power of handcrafting, and many of our pieces are created using traditional techniques passed down through generations. By blending modern silhouettes with artisanal work, we aim to keep this heritage alive while offering contemporary fashion that resonates with today's women.
How does the Gen Alpha collection differ from your previous collections?
The Gen Alpha collection embodies a bolder, more futuristic approach. While our signature use of colors and elegance remains, this collection pushes boundaries with avant-garde designs and edgier silhouettes. It reflects the adventurous spirit of the new generation while staying true to the brand’s core values of craftsmanship and innovation.
What challenges have you faced while building your brand, and how did you overcome them?
Like any entrepreneurial journey, we faced several challenges-from scaling production to managing supply chains and staying true to our vision while growing. The key was perseverance, adaptability, and building a strong team that shares the same passion for creativity and excellence.
What is your vision for the future of the Shweta Aggarwal brand?
My vision is to continue evolving and expanding the brand while staying true to our values of elegance, craftsmanship, and sustainability. I want to create collections that empower women and reflect their unique personalities, while also exploring new markets and embracing innovation in design and technology. Ultimately, I want the brand to be known not just for fashion, but for creating a community that celebrates individuality and expression.
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