Seematti, a brand that uniquely blends tradition and technology, is set to redefine the Indian fashion landscape.
Seematti
Seematti, one of the oldest and most prestigious textile retail chains in India, a 110-year-old brand, has made history by introducing India's first Artificial Intelligence (AI)-based fashion brand ambassador. The AI fashion model Isha Ravi will now represent Seematti in the Indian fashion world. Isha is depicted as a young woman with a deep interest in colours and travels from a young age, embodying independence and fashion. Speaking at the event held in Kochi on Saturday, Seematti CEO and Lead Designer Beena Kannan stated that this new step signifies the progress and new possibilities of Artificial Intelligence in the fashion industry.
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"I am confident that the fusion of technology and fashion will open new doors in fashion. For the first time in India, an AI model is becoming the ambassador of a fashion brand. I am proud that Seematti could achieve this by representing India and Kerala. We should view this historic moment as a step into a new fashion era and the beginning of future fashion revolutions. I am thrilled we could introduce India’s first AI fashion brand ambassador," added Beena Kannan.
Seematti, a brand that uniquely blends tradition and technology, is set to redefine the Indian fashion landscape. By introducing India's first AI brand ambassador, Seematti is not just showcasing the potential of AI in fashion but also offering a unique shopping experience. The CEO's announcement of new AI-driven features further underscores Seematti's commitment to innovation and customer satisfaction.
Seematti became particularly renowned for its bridal collections, offering a wide range of traditional and contemporary sarees that cater to the diverse tastes of Indian women. Under the visionary leadership of Beena Kannan, the granddaughter of the founder, Seematti has reached new heights. Her initiative, Beena Kannan Couture, presents an abundant collection of luxury wedding couture meticulously crafted for the contemporary bride. Additionally, Seematti Young, from the house of Seematti, offers the trendiest youthwear collection that perfectly blends style and comfort.
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