Prabhakaran Gopinathan’s journey began after experiencing some unexpected side effects from conventional toothpaste.
Edinora
For many, brushing teeth is a daily routine we perform on autopilot and choosing the right toothpaste is a crucial step. Recognising the importance of safe and effective oral care products, Prabhakaran Gopinathan (Prabh), founder of Edinora, set out to create a toothpaste that prioritizes both cleanliness and well-being.
ADVERTISEMENT
Prabhakaran Gopinathan’s journey began after experiencing some unexpected side effects from conventional toothpaste. This inspired him to develop a gentler, more natural alternative that consumers could trust for their daily oral care needs. “It started with burns on my tongue and mouth, which the dentists suggested could be an allergy to something in my toothpaste,” says Prabhakaran Gopinathan (Prabha). He was in his 40s then, and this realization prompted him to read a toothpaste label for the first time and also learn its history and crafting. “It made me realize how important it is to understand what we’re putting in our bodies, even our mouths,” Prabha reflects.
The Birth of Edinora Edible grade safe toothpaste -
Unable to find a readily available toothpaste that addressed his concerns, Prabha embarked on a 20-year journey. His vision was to produce toothpaste with only edible-grade ingredients, and he formulated it with natural ingredients that were safe from accidental ingestion. This led to the development of Edinora, a scientifically tested and safe solution for those seeking a gentler and potentially beneficial oral care routine. Edinora provides holistic oral care rather than just teeth cleaning.
But as he delved deeper into this field, conducting internal research and dialogue with pioneers in the dental industry, a startling realisation emerged. He discovered that a significant number of people were suffering from various oral health issues, even though everyone cleaned their teeth on a daily basis. This was once again reaffirmed by the National Oral Health Program’s publication (NOHP), which revealed that nearly 89.6% of the population was grappling with some form of oral health problem.
Further validation came from the Kerala Dental Council, which reported that 90% of Kerala’s population had decaying teeth. Also, WHO’s report validated the facts. These findings painted a grim picture: dental issues were not just common but pervasive, affecting most of the population. It became clear that dental problems had become “a silent endemic” and a “National Burden.”
Now came the question: why was this happening? He began to observe the patterns around him, noting that nearly everyone used some kind of oral hygiene product. Despite this, the problem persisted. As he delved deeper, he realised that the root cause might be a lack of awareness. Perhaps people didn’t know which oral hygiene product was best suited for them, as per the nature of the human mouth and the right way for oral hygiene. For example - The majority are unaware that toothbrushes only clean three sides of the teeth out of five sides, which could be cleaned only through interdental cleaning. Lack of interdental cleaning, general negligence, and fear of timely dental check-ups could also be major factors contributing to the increase in dental issues.
Understanding the gravity of the situation, he decided to take action and arrange a team to raise dental care awareness among individuals and groups, such as governmental institutions, schools, residential associations, etc., under the supervision of a dental surgeon. He also began developing an AI tool designed for the early detection of dental diseases, including its stages for getting early attention from dental professionals.
Edinora toothpaste stands out for its unique blend of essential oils and herbal powders derived from over 20 natural ingredients. Think Miswak, liquorice, amla, rock salt, aloe vera, virgin coconut oil, and clove bud oil – a far cry from synthetic chemicals. Edinora prioritises both safety and effectiveness, being free from all kinds of harsh ingredients, including SLS, parabens, triclosan, artificial colours, and flavours. Extensive testing has shown that accidental ingestion of up to 1 gram per kilogram of body weight causes no harm, highlighting its edible-grade nature.
Protecting the Oral Microbiome
Edinora takes a holistic approach to oral health, avoiding harsh broad-spectrum antibacterial ingredients. It offers maximum protection to the delicate balance of the mouth’s microbiome—the community of billions of bacteria that play a crucial role in digestion, immunity, and cardiovascular health.
“We believe knowledge is power, especially when it comes to your oral health,” says Prabha. “Understanding the ingredients can make a big difference.”
Edinora caters to various needs with three variants: Edinora Kids (ages 3-14) for safe and effective brushing, Edinora Prime (suitable for adults) for comprehensive oral care, and Edinora Sensipro (formulated for sensitive teeth and mild gum issues). Additionally, Edinora offers dental floss, floss holders, and toothbrushes for a complete oral care experience.
Edinora represents a significant shift in oral care. It focuses on natural, edible-grade ingredients and spreading awareness about oral hygiene. It helps people understand the importance of oral health in a person’s overall well-being - both physical and social, making it a potential frontrunner in the next generation of toothpaste. With convenient online availability in major online marketplaces, Edinora empowers consumers to prioritise their oral health with a gentle yet effective solution. So, the next time you reach for toothpaste, consider what you’re putting in your mouth. Edinora is the healthier, more informed choice you’ve been looking for.
For information, please visit: www.edinora.com
Disclaimer: The views and opinions expressed in the article are media marketing initiative and do not represent the stand and views of Mid-Day Group. Mid-Day Group disclaims any and all liability to any party, company or product for any direct, indirect, implied, punitive, special, incidental or consequential damages arising directly or indirectly from the use of this content.
Subscribe today by clicking the link and stay updated with the latest news!" Click here!
