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Home > Buzz > Love Song Ishq by Gurnazar was a motivation for Producer Ratan Lal Jain

Love Song “Ishq” by Gurnazar was a motivation for Producer Ratan Lal Jain.

Updated on: 17 September,2024 06:35 PM IST  |  Mumbai
Buzz | sumit.zarchobe@mid-day.com

Gurnazar’s hit track “Ishq” featuring Kritika Singh crosses 1.8 million views, motivating label “Bajao Gaana” to expand its reach in the music industry.

Love Song “Ishq” by Gurnazar was a motivation for Producer Ratan Lal Jain.

Love Song “Ishq” by Gurnazar

The love song “Ishq,” sung by Gurnazar and featuring Kritika Singh, has reached a significant milestone by crossing 1.8 million views on YouTube. This achievement has encouraged its production label, Bajao Gaana, to focus on broader growth in the music scene.


Producer Ratan Lal Jain, in a conversation with the media, emphasized how the success of “Ishq” was a pivotal moment for the label. “Ishq was the first song we released under Bajao Gaana, and the audience response was overwhelming. It motivated us and the team to continue our journey and explore new horizons,” Jain said.

The popularity of “Ishq” played a key role in driving the label’s subsequent projects. Jain shared that following the success of the track, the label shifted its focus to Haryanvi music, producing songs like “Nazra Ney” by Harjinder Mani and “Peg Banade” by Pragati. Both tracks gained rapid traction, with “Peg Banade” alone crossing 4.5 million views in just one week.

With all the efforts of Team, we are ready to launch our theme song which is “Bajao Gaana Zor Se’” Sung by Dev Negi and Aditi Singh Sharma soon on the label “Bajao Gana” Jain Added.

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