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Home > Buzz > IGPs Rakhis Where Tradition Meets Trendsetting with a Guinness World Record Twist

IGP’s Rakhis: Where Tradition Meets Trendsetting, with a Guinness World Record Twist

Updated on: 13 August,2024 07:48 PM IST  |  Mumbai
Buzz | sumit.zarchobe@mid-day.com

IGP’s commitment to excellence is underscored by its Guinness World Record for the longest chain of bracelets made using over 125,000 Rakhis.

IGP’s Rakhis: Where Tradition Meets Trendsetting, with a Guinness World Record Twist

IGP Rakhis

Raksha Bandhan, a festival deeply embedded in Indian culture, celebrates the timeless bond between siblings. This year, IGP, International Gifts Platform, has solidified its position as the go-to destination for Raksha Bandhan by unveiling over 1000 new Rakhi designs and offering same-day global delivery. Highlighting the festival’s significance, IGP’s latest campaign, "Amazing Gifts, Samay Par," emphasizes the joy of timely gifting and ensures that the essence of this beloved festival is accessible to everyone, everywhere.


IGP’s commitment to excellence is underscored by its Guinness World Record for the longest chain of bracelets made using over 125,000 Rakhis. This remarkable achievement highlights the scale and dedication of IGP’s festive offerings. With a strong presence in 150+ countries and 400+ cities across India, IGP continues to lead in the festive gifting space. The 2024 Rakhi collection showcases a remarkable blend of India’s rich craftsmanship and contemporary design, featuring intricate works like Kundan, meenakari, and filigree, alongside modern styles. Each Rakhi is a testament to the skill and dedication of over 2000 artisan families, transforming these threads into meaningful tokens of love and tradition.

Adding to its innovative approach, IGP has introduced 30-minute delivery services across major cities in India. . This feature underscores IGP’s commitment to customer convenience and satisfaction, ensuring that Rakhi gifts reach their destinations swiftly and seamlessly.

"We are thrilled to see such a significant rise in our sales at this Raksha Bandhan, the biggest festival for us at IGP," said Tarun Joshi, Founder & CEO of IGP. "This year, our 2024 collection is particularly special, featuring over 1000 unique designs that have been handcrafted by 2000 artisan families. Each Rakhi in our collection is more than just a thread; it's a symbol of the deep bond between siblings, crafted with care and dedication. Our mission is to make this festival even more memorable by offering a diverse range of Rakhis and thoughtfully curated gift hampers that resonate with the sentiments of our customers.”

Further enriching the celebration, IGP’s "Amazing Gifts, Samay Par" campaign highlights the importance of timely gifting. Drawing on the nostalgic "Main Samay Hu" theme, the campaign underlines IGP’s commitment to making every moment count.

Rakhi Ad link-

By offering a comprehensive range of Rakhis and a seamless global delivery service, IGP has become the one-stop shop for Raksha Bandhan and beyond, ensuring that every sibling can partake in this joyous tradition, no matter the distance.

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