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Home > Buzz > From Grassroots To Global How Dr Masooma Rizvi Is Redefining Art and Culture

From Grassroots To Global: How Dr. Masooma Rizvi Is Redefining Art and Culture

Updated on: 24 October,2024 03:28 PM IST  |  Mumbai
Buzz | sumit.zarchobe@mid-day.com

Dr. Masooma Rizvi’s story is one of resilience, creativity, and an unyielding commitment to her craft.

From Grassroots To Global: How Dr. Masooma Rizvi Is Redefining Art and Culture

Dr. Masooma Rizvi

From her humble beginnings as a young designer to becoming one of India's leading art curators, Dr. Masooma Rizvi's journey is a testament to passion, perseverance, and vision. An architect and designer who seamlessly transforms mundane to superlative, Rizvi has built a career that bridges the past and the future, blending tradition with modernity in ways that resonate deeply with audiences across India and beyond.


As the Founder and Managing Director of Belita Design Solutions Private Limited, her work has redefined the way art and culture are experienced in public spaces - be it airports, government buildings, or museums.

Her story is not only one of artistic genius but also of social impact. A staunch advocate of the ‘Vocal for Local’ principle, Dr. Rizvi’s work empowers grassroots-level artists, turning each of her projects into a platform for inclusivity and community engagement. With a Ph.D. in Fine Arts and decades of experience in the field, Dr. Rizvi’s influence on India’s cultural landscape is profound.

Beginnings Rooted In Vision
Dr. Rizvi’s story begins at the young age of 29 when she embarked on a project that would forever shape her future. Collaborating with former President Dr. APJ Abdul Kalam on a groundbreaking initiative, she was introduced to the world of design and architecture on a national stage. This early partnership wasn’t just a career launchpad - it was a reflection of the trajectory her life would take: visionary, bold, and deeply meaningful.

Reflecting on those formative years, Rizvi often speaks of the values instilled in her by her mentors. "I learned the importance of purpose in design. It wasn’t just about creating something beautiful but making something that resonated with people on a deeper level," she says.

Belita: A Visionary’s Canvas


As the driving force behind Belita Design Solutions, Dr. Rizvi has woven India’s cultural tapestry into every project she undertakes. Her philosophy is simple yet profound: to connect the past with the future, using art and design as a bridge.

Her projects are vast and varied, but each one tells a story. Whether curating art for the Airports Authority of India or designing thematic spaces in the New Parliament Building in New Delhi, Dr. Rizvi’s work stands out for its meticulous detail and narrative depth. Over the last four years, a number of her major projects have been inaugurated by the Hon’ble Prime Minister Narendra Modi, a testament to her standing in the field.

Notably, she has curated nearly 42 airports across India, bringing her “Vocal for Local” ethos into every project by employing marginalised artists from grassroots communities. "Art is for everyone," she explains, "and it should uplift those who view it and those who create it."

A Passion For Empowering Artists
One of Dr. Rizvi’s most commendable qualities is her commitment to empowering emerging artists. Through Belita, she provides a platform for new talent, helping to bridge the gap between creativity and society.

“I am a strong believer in art's ability to inspire transformation and promote significant change." she says. "It’s not just about decoration; it’s about bringing a message, a story, to the people. Art connects us, it makes us think, it challenges us."

Her thematic masterpiece at the Maharishi Valmiki International Airport in Ayodhya Dham, depicting the return of Lord Ram, is a prime example of her ability to blend spirituality, culture, and storytelling in a visual form. Similar works of hers can be found in other prestigious locations, such as the Ministry of External Affairs, Rashtrapati Bhavan, and the Supreme Court of India Annexe.

Beyond Design: A Multifaceted Leader
Dr. Rizvi wears many hats, she is an entrepreneur, author, art critic, and cultural ambassador. Each role adds another layer to her personality, making her a true Renaissance woman. But her success didn’t come without its challenges.

In a world where women entrepreneurs often face bias and resistance, Dr. Rizvi has had to navigate the complexities of balancing her creative ambitions with the demands of running a successful business. “There were moments when it seemed like life was throwing everything it had at me, but I’ve always believed in perseverance. Challenges are an essential part of the journey that shape who you become along that path.”

Her mantra in life is simple yet powerful: “Every challenge is an opportunity in disguise. If you meet it head-on with creativity and purpose, you’ll emerge stronger.”

Recent Accomplishments
Dr. Rizvi’s recent recognition from the Maharaja Martand Singh Ju Deo Charitable Trust is yet another feather in her cap. The prestigious award, that is given once in four years, highlights her contribution to promoting Indian culture through her art and design work. It also underscores her position as a cultural leader whose impact extends far beyond the borders of India.

Her recent award comes on the heels of several major projects, including her work at the New Parliament’s Sthapatya Gallery, which received significant attention from art and political circles alike.

A Driving Force In India’s Cultural Renaissance
What drives Dr. Masooma Rizvi to keep pushing boundaries? It’s her unwavering belief in the power of art to transform spaces and touch lives.

Whether working on public spaces or private collections, her approach remains the same: to create meaningful, sustainable, and immersive experiences. In her own words, “Art has the ability to inspire and bring about change. It can move people and remind them of their roots.”

Her journey, from collaborating with Dr. Kalam to curating art for the most prestigious spaces in India, is a testament to her talent, hard work, and vision. But beyond that, it is her dedication to nurturing the next generation of artists and her passion for cultural preservation that make her a true icon in the world of design.

Dr. Masooma Rizvi’s story is one of resilience, creativity, and an unyielding commitment to her craft. In an ever-evolving world, she remains a steadfast guardian of India’s artistic and cultural heritage - a curator of art and dreams.

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