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Home > Buzz > Director Dinesh Soi calls Maesha Soi his lucky charm as Sonia Malhotra Soi launches DS Creations News

Director Dinesh Soi calls Maesha Soi his lucky charm as Sonia Malhotra Soi launches DS Creations News

Updated on: 10 September,2024 05:00 PM IST  |  Mumbai
Buzz | sumit.zarchobe@mid-day.com

DS Creations, the brainchild of Dinesh Sudarshan Soi, has seen remarkable growth since its inception.

Director Dinesh Soi calls Maesha Soi his lucky charm as Sonia Malhotra Soi launches DS Creations News

Director Dinesh Soi

Renowned film director Dinesh Sudarshan Soi & his wife are expanding their creative empire with the launch of DS Creations News, a new venture dedicated to delivering entertainment and lifestyle news, including the ever-popular paparazzi videos, through active platforms on Instagram, Facebook, and YouTube.


DS Creations, the brainchild of Dinesh Sudarshan Soi, has seen remarkable growth since its inception. What began as a singular vision now encompasses four dynamic wings:


  • DS Creations Music: A music label.
  • DS Creations Entertainment: A production house.
  • DS Creations News: An online news network.
  • DS Creations Casting: A casting and celebrity management firm.

In an exclusive interview, Dinesh shared the personal inspiration behind this new venture. "My daughter Maesha Soi is a blessing. Since her birth, I've embarked on numerous new endeavours. During her time in the womb, I transitioned from a Casting Director to a full-fledged Director. Although DS Creations was established in 2002, it wasn’t until Maesha’s arrival that it truly began to thrive. Now, with four wings under its umbrella, DS Creations has experienced unprecedented growth. Maesha is indeed my lucky charm."

Dinesh is also gearing up for his long-format debut under the DS Creations Entertainment banner with a satirical comedy, marking his daughter Maesha Soi's acting debut and his wife Sonia Malhotra Soi’s singing debut. Before this, Dinesh and Sonia have collaborated as Director and Creative Director in numerous music videos and short films, but this marks their first-ever long-format Bollywood feature film.

Dinesh’s English-language short film, Lights, Camera, Lies, is set to premiere on a leading OTT platform in October this year. Additionally, Dinesh has now taken on the roles of producer and screenwriter, further expanding his creative contributions to the industry.

As DS Creations News prepares to make its mark in the digital media landscape, the team, led by Dinesh's wife Sonia Malhotra Soi and brother Deepak Soi, is excited to bring the latest in entertainment and lifestyle to their audience.

Follow @dscreationsofficial on Instagram and @dscreationsnews on Facebook and YouTube for more updates.

Best wishes to Dinesh Sudarshan Soi and Sonia Malhotra Soi on their new venture.

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