Our Rosemary Redensyl Tetragain Serum is a breakthrough formulation designed to address multiple hair concerns.
Natasha Tuli
Natasha Tuli, CEO & Co Founder, Soulflower, shares how the brand's focus on R&D and clinical trials reinforces their commitment to delivering trusted, natural hair care
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Soulflower has been known for its natural and farm-to-face approach. What prompted this significant investment in R&D and clinical trials?
While we've always prioritized natural ingredients and traditional practices, we also recognize the importance of scientific validation. Consumers are increasingly savvy and demand proof of efficacy. This investment in R&D and clinical trials allows us to bridge the gap between nature and science, ensuring our products are not only natural and ethically sourced but also clinically proven to deliver real results. We want to offer our customers the best of both worlds: the power of nature, backed by the assurance of science.
Many hair care brands make bold claims. How does Soulflower differentiate itself in a crowded market?
We differentiate ourselves through transparency and demonstrable results. In a market filled with exaggerated claims, we believe in providing concrete evidence. Our clinical trials are conducted on real people, under real conditions. We’re not just relying on anecdotal evidence; we’re backing our formulations with scientific data. We also encourage consumers to look beyond marketing hype and focus on the ingredients and the science behind the product. Look for proven ingredients, clinical testing, and avoid harsh chemicals. We are confident that our products stand up to scrutiny.
You mentioned the launch of India's first Rosemary Redensyl Tetragain Serum. Can you elaborate on the key ingredients and their benefits?
Our Rosemary Redensyl Tetragain Serum is a breakthrough formulation designed to address multiple hair concerns. It features 3% Redensyl™️, which is clinically proven to reactivate hair growth; 1% MelanoGray™️, which targets premature graying; 4% AnaGain™️, which helps reduce hair loss; and 1% Rosemary Oil, known for its stimulating and strengthening properties. This unique combination of ingredients works synergistically to promote hair growth, reduce hair fall, address graying, and improve overall hair health.
Soulflower has a loyal customer base. How do you plan to communicate these new developments to your existing customers and attract new ones?
We will communicate our commitment to R&D and clinical validation through various channels, including our website, social media platforms, email marketing, and in-store displays. We'll also be working with influencers and media outlets to share our story and educate consumers about the importance of clinically proven hair care. We believe our existing customers will appreciate our dedication to continuous improvement, while the scientific backing will attract new customers who are looking for effective and trustworthy solutions.
What is Soulflower’s vision for the future of hair care?
We envision a future where consumers are empowered to make informed choices about their hair care. We believe in the power of nature combined with the rigor of science. Our vision is to continue developing innovative, clinically proven products that address specific hair concerns without compromising on safety or ethics. We are committed to transparency, honesty, and delivering real results. We want to be the brand that consumers trust for effective, natural, and scientifically validated hair care solutions.
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