Pankhuri's career began in the corporate world, but she soon found her passion in the colorful industry of cosmetics.
Pankhuri Vayachal, Founder, Clumsy Cat Cosmetics
Pankhuri Vayachal, the visionary founder of Clumsy Cat Cosmetics, is on a mission to reshape the beauty industry. Pankhuri’s mission with Clumsy Cat goes beyond just creating makeup products; she envisions a world where beauty is inclusive, diverse, and free from stereotypes. Clumsy Cat is not about conforming to beauty standards but creating a space where everyone feels represented, valued, and celebrated.
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Pankhuri's career began in the corporate world, but she soon found her passion in the colorful industry of cosmetics. After two years in a corporate role, she transitioned into makeup artistry, where she noticed a gap in the market-clients with deeper skin tones often struggled to find affordable products that truly suited their complexions. Frequently, she had to rely on expensive international brands because local options did not meet the mark. This realization led her to create a homegrown brand dedicated to offering high-quality products that honor the beauty of every shade of melanin. As Pankhuri puts it, “Clumsy Cat is a tribute to freedom, authenticity, and the power of celebrating every shade of melanin.”
As a first-generation entrepreneur, Pankhuri faced the daunting task of navigating the business world with no prior experience. She recalls how the early days were filled with Google searches-learning everything from registering a company to finding the right manufacturers. Her journey was challenging and a learning curve but her determination and commitment helped her find the right partners who believed in Clumsy Cat’s inclusive mission.
One of Clumsy Cat’s crowning achievements is its foundation range, which took over two years to develop. Pankhuri Vayachal and her team meticulously tested and formulated shades that work flawlessly on deep Indian skin tones, ensuring the products are more than just a superficial promise. The brand reflects on the importance of moving beyond tokenized representation, noting that true inclusivity means creating products that genuinely cater to all skin tones. This commitment to inclusivity is paired with playful beauty and quirky vibrance, which is clearly evident in Clumsy Cat’s packaging. This inclusiveness is also reflected in Clumsy Cat’s marketing campaigns. By featuring models from all walks of life, including individuals with alopecia, disabilities, and members of the LGBTQIA+ community, Clumsy Cat challenges conventional beauty norms and celebrates every form of beauty.
Clumsy Cat is committed to affordability without compromising quality. Pankhuri understands the financial constraints many consumers face, which is why her products are designed to be as accessible as they are exceptional. Through extensive research and development, the brand offers high-performance formulations that cater to both beginners and makeup enthusiasts alike. This dedication to quality and inclusivity has garnered a loyal following for Clumsy Cat, establishing it as a go-to brand for anyone looking to break free from traditional beauty norms.
Looking toward the future, Pankhuri’s vision for Clumsy Cat is clear: a world where beauty knows no boundaries and everyone is empowered to embrace their authentic selves. Pankhuri’s advice to budding entrepreneurs reflects her journey and the heart of Clumsy Cat’s ethos, “Starting a beauty brand, or any brand, requires a vision greater than yourself. It’s not just about making money; it’s about having a vision that inspires you to show up every day, especially when the journey gets tough,” Pankhuri says.
Under Pankhuri’s guidance, Clumsy Cat Cosmetics is paving the way for an inclusive beauty revolution. With every product, shade, and campaign, the brand breaks down barriers, reminding consumers that beauty is vibrant, diverse, and meant for all.
For more information about the brand and its products, please visit - https://clumsycatcosmetics.com/
To connect with Pankhuri Vayachal, please visit –
Instagram – https://www.instagram.com/pankhuri.vayachal/
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