The Amazon Fashion Diwali Bash was a sight to behold, with over 150 creators dressed in their finest ethnic wear, lighting up the room.
Romita Bhandary, Siddharth Bhagat, Lakshmi Rana, Nidhi Thakker, Anaita Shroff
As Diwali approaches, the anticipation of festive gatherings ignites the age-old dilemma: “What should I wear to that party?” or “Will my photos be Instagram-ready?” After all, capturing the essence of the celebration in style is paramount. It’s that magical time when we find ourselves diving into Instagram, sifting through the pages of our favourite influencers for outfit inspiration, must-have accessories, and expert tips to nail that perfect festive look.
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Thankfully, all fashion dilemmas were solved in one night! Thanks to Amazon Fashion Diwali Bash which was held on October 20th at IFBE in Mumbai where over 150 fashion and beauty content creators engaged directly with Amazon Fashion and Beauty’s top brands, best-selling products, and exclusive collections. That’s not all; the event even featured immersive brand displays, allowing content creators to explore the latest trends and innovations in fashion and beauty.
Amazon Influencer Program Masterclass
The Amazon Influencer Program Masterclass kicked off with a buzz of excitement as creators gathered for an exclusive session with Nidhi Thakker, Head of Creator Success at Amazon India. Nidhi showed how creators can turn their favourite Amazon-style picks into shoppable storefronts, making it effortless for followers to grab their go-to outfits (because who doesn’t love a good shopping spree?). She also shared the scoop on Amazon Fashion’s transparent commission structures and flexible schedules, empowering creators to thrive on their own terms.
But that’s not all! The Amazon Fashion team brought in the fabulous Bhavya Arora, a powerhouse creator with over 200K followers, known for her viral reels that highlight the best of fashion finds. Bhavya lit up the room as she shared her tried-and-true tips for maximizing the Amazon Influencer Program, delivering real-life insights on what content truly resonates with audiences. You could feel the energy in the room the creators were left buzzing with inspiration, eager to elevate their content to new heights!
Festive Fusion Masterclass
The excitement from the Influencer Program barely settled when the vibe shifted to an even more spirited energy with the start of the Festive Fusion Masterclass where the days of “keeping it simple” were officially left in the dust! The Amazon Fashion team brought in none other than the fabulous Anaita Shroff Adajania for an exclusive masterclass on fusion fashion. Bursting with energy, the ace stylist encouraged creators to break free from the norm and experiment boldly. She shared expert tips on styling, from mixing prints to transforming a kurta into a dress, rocking a blouse in any way you fancy, and stacking accessories to make a statement. Anaita also spilled some behind-the-scenes secrets about styling her celebrity clients like Deepika Padukone for magazine covers and Alia Bhatt for the MET Gala 2024, leaving everyone in awe of her insider knowledge. Every piece of advice felt like a gem, inspiring creators to rethink fashion with a fresh, fearless approach.
Festive Posing Workshop
Just when you thought the energy couldn't get any better, the day wrapped up with the Festive Posing Workshop, where the challenge of looking camera-ready with confidence was tackled head-on. Enter supermodel Lakshmi Rana, who brought her magic to the stage and instantly electrified the room. She guided creators on how to express their unique identities through posing, making it clear that there’s no one-size-fits-all approach to striking a pose.
Laxmi took the creators through the art of standing out in front of the camera teaching them how to use their eyes to speak, stay present to convey emotion, and embrace confidence in their looks and bodies. To crank up the fun factor, she got everyone on their feet for an engaging body movement session, showing them how to pose using their personality, own their space, and explore different variations. It was all about learning to shine, one pose at a time, and by the end, everyone was beaming with their newfound confidence!
Connecting in Style
Himanshu Tewary & Siddharth Bhagat
The Amazon Fashion Diwali Bash was a sight to behold, with over 150 creators dressed in their finest ethnic wear, lighting up the room. The bash became a hub of creators mingling, chatting about the latest trends, and exchanging ideas. Collaborations sparked, connections deepened, and the energy was truly contagious. After all, what’s better than one creator? At the Amazon Fashion Diwali Bash, it was a creative explosion of over 150!
Talking about the event, Siddharth Bhagat, Director beauty and fashion accessories at Amazon India said, “We are very excited to host the exclusive Amazon Fashion Diwali Bash for our content creators as part of the Amazon Great Indian Festival 2024. At Amazon Fashion and Beauty, we are committed to offer an enhanced online shopping experience to our customers by providing them with a curated selection of top brands, trending styles, exclusive launches, and distinctive finds - all at great value and convenience. We have something for every fashion and beauty enthusiast and this Amazon Great Indian Festival 2024, we have great deals and offers in-store to elevate your festive wardrobe.”
All you need to know about the Amazon Great Indian Festival 2024
During the Amazon Great Indian Festival 2024, customers will get up to 80% off on top fashion and beauty brands across apparel, footwear, accessories, luxury beauty, and travel. Customers will also enjoy the lowest prices of the year on ethnic wear, watches, smartwatches and much more.
With collections designed to cater to diverse styles and value, Amazon Fashion and Beauty’s specially curated range offers 30M+ selections and 3M+ styles from over 1.2 lakh brands, including the latest trends, premium offerings, and everyday essentials.
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