From heritage labels that have dressed royalty to contemporary brands making waves on the global stage, Indian fashion is as diverse as its culture.
10 Elite fashion brands
India's fashion scene is a vibrant tapestry, woven with threads of tradition, innovation, and a dash of Bollywood glamour. From heritage labels that have dressed royalty to contemporary brands making waves on the global stage, Indian fashion is as diverse as its culture. In this article, we shine a spotlight on 10 elite fashion brands that are not only shaping the sartorial landscape of India but also captivating the world with their unique aesthetics and craftsmanship.
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Twam Sundara
Twam Sundara, founded by the esteemed designer Nisha Khandelwal, is a symbol of elegance and strength for every woman. A proud INIFD graduate, Nisha brings exceptional expertise and a keen eye for detail. In a short span, Twam Sundara has soared in the fashion world, captivating hearts globally. The brand uses pure fabrics and hand embroidery to ensure top-quality craftsmanship. Their mission: to make exquisite designer wear accessible at reasonable prices. Twam Sundara means "You are beautiful" in Sanskrit, reflecting their belief in every woman's inherent beauty. Celebrate fashion with Twam Sundara, where tradition meets modernity. - www.twamsundara.com
Trase Footwear
Trase, a leading footwear brand founded in 2016 by Dhruv Gupta and Jitin Goel, based in New Delhi.
Trase is committed to blending style and comfort, offering a diverse range of women’s footwear—from sandals, flats, and heels to sports shoes and clogs, along with kids’ footwear.
Crafted by skilled artisans across India, Trase ensures all-day ease without compromising on style. The brand is available on major marketplaces, including Amazon, Flipkart, Myntra, TataCliq, Ajio, and Meesho, making stylish and comfortable footwear accessible to all.
With a vision for rapid growth, Trase continues to revolutionize fashion with effortless elegance and uncompromised quality. - www.trase.in
Sands Of India
Sands of India comes to you from Nera Globalstyle Pvt ltd and the founder & CEO Neetu Jotwani who is a veteran in the fashion industry with both international and National experience with large brands. The brand brings Women’s Asian fashion to India. As a part of this it also represents New India and its culture to the world. Crafting fashion that is both timeless and contemporary. Designed for the empowered woman, our collections offer effortless style, comfort, and versatility. From workwear to celebrations, each piece transitions seamlessly. - www.sandsofindia.com
BabbleTym
Founded in 2021 by Mr. Binshad B Kasim, Babbletym redefines baby care with its tagline, “Clothing is Skin Care too.” Prioritizing children’s skin health and environmental connection, the brand offers safe, stylish clothing for newborns (0-6 months). Rapidly gaining popularity, Babbletym has become a parent favorite, dominating India’s online and retail newborn wear market with its thoughtful, eco-conscious designs.- www.babbletym.com
Jaey
Jaey is India's first size-inclusive power dressing brand, offering designer western formals in sizes 2XS to 6XL, with an option to get them tailored in SizeYOU - your body, your size. Their USP: elevated styles, superior quality, impeccable fit, customization options, and affordable luxury. They're building the Raymond for women in India — making them feel powerful, stylish, and confident at work! - www.jaey.in
Desi Soota
Founded in 2024, Desi Soota is redefining kidswear with stylish, breathable, and toxin-free clothing; blending heritage with contemporary elegance. Focused on sustainability, comfort, and modern aesthetics, the brand provides premium cotton apparel at affordable price. The kidswear range comprises of Ethnics, Co-ords, Comfort-wear and upcoming range of Shirts, Bottomwear and Dress. The brand clothes have adorned thousands of children and have become parent's choice for its designs, softness and durability. - www.desisoota.com
Ethik
Ethik is the go-to brand for sophisticated trendsetters, offering ever-relevant, next-gen fashion that blends style, quality, and innovation. Designed to impress and crafted for comfort, Ethik's fashion-forward pieces redefine modern aesthetics. With impeccable craftsmanship and thoughtfully sourced materials, Ethik creates refined, timeless styles that empower self-expression while setting new standards in contemporary fashion.- www.ethikonline.com
KGL
KGL is an acronym for Kanika Goyal Label, a menswear, womenswear, and accessories label started by Kanika Goyal in 2014. The brand aims to deliver intellectually designed, neo-luxury pieces suffused with sartorial cool. Celebrating a non-traditionalist point of view, the brand intends to deconstruct the rigid perception of tailoring. Architecture, explicitly intersecting shapes and the play of shadow and light, have regularly inspired the brand's modernist take on color-blocking. www.kglabel.com
PRXKHXR
New Delhi-based PRXKHXR, a clothing label specializing in textiles and prints, is making waves with its unique shirts. Founded by Prakhar Chauhan while he was still a design student, the brand's origins lie in a textile design class project. A classmate's purchase and subsequent social media post of one of Chauhan's printed shirts unexpectedly generated a surge of orders, launching his career. Chauhan now designs and develops all of PRXKHXR's prints from the ground up.- www.prxkhxr.com
Doodlage
Doodlage, a sustainable fashion label founded by Kriti Tula and Paras Arora, tackles the problem of textile waste in the fashion industry. Drawing inspiration from their childhood experiences with upcycling, they produce small-batch collections made entirely from discarded factory materials and recycled post-consumer textiles. Doodlage designs clothes to last, and they creatively utilize any leftover scraps to make accessories and packaging, all while maintaining ethical and plastic-free production. The brand is dedicated to environmentally responsible fashion and demonstrates a strong commitment to mitigating the ecological harm caused by mass-produced clothing. - www.doodlage.in
These 10 elite fashion brands represent the pinnacle of Indian style, each contributing their unique vision to the country's rich fashion heritage. Whether you're drawn to the timeless elegance of traditional craftsmanship or the cutting-edge designs of contemporary labels, there's an Indian brand that will capture your heart and elevate your wardrobe.
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